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Lincoln Aviator Sales Jump 44 Percent During Q2 2021

By Francisco Cruz

August 24, 2021 1:15 pm

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Lincoln Aviator sales increased in the United States and Canada while decreasing in Mexico during the second quarter of 2021.

Lincoln Aviator Sales - Q2 2021 - United States

In the United States, Lincoln Aviator deliveries totaled 5,770 units in Q2 2021, an increase of about 44 percent compared to 4,016 units sold in Q2 2020.

In the first six months of the year, Aviator sales increased about 22 percent to 11,856 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
AVIATOR +43.68% 5,770 4,016 +22.45% 11,856 9,682

Lincoln Aviator Sales - Q2 2021 - Canada

In Canada, Lincoln Aviator deliveries totaled 566 units in Q2 2021, an increase of about 54 percent compared to 367 units sold in Q2 2020.

In the first six months of the year, Aviator sales increased about 29 percent to 926 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
AVIATOR +54.23% 566 367 +28.79% 926 719

Lincoln Aviator Sales - Q2 2021 - Mexico

In Mexico, Lincoln Aviator deliveries totaled 45 units in Q2 2021, a decrease of about 24 percent compared to 59 units sold in Q2 2020.

In the first six months of the year, Aviator sales decreased about 28 percent to 86 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
AVIATOR -23.73% 45 59 -28.33% 86 120

Competitive Sales Comparison (USA)

Lincoln Aviator sales posted an increase of nearly 44 percent during Q2 2021 in the United States. Despite the healthy increase, the vehicle was still outperformed by most of its competitors, including its cross-town rival, the Cadillac XT6.

Sales Numbers - Luxury E-Segment Utilities - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
ACURA MDX +119.23% 19,803 9,033 18% 15% +104.69% 36,791 17,974
BMW X5 +94.25% 16,544 8,517 15% 14% +52.67% 29,244 19,155
BMW X6 +114.32% 2,574 1,201 2% 2% +88.09% 4,612 2,452
MERCEDES-BENZ GLE-CLASS +100.39% 19,037 9,500 18% 16% +67.59% 35,705 21,305
BUICK ENCLAVE +102.55% 15,096 7,453 14% 13% +58.67% 25,713 16,205
VOLVO XC90 +49.09% 11,647 7,812 11% 13% +43.76% 19,981 13,899
AUDI Q7 +126.14% 9,991 4,418 9% 7% +66.24% 17,705 10,650
CADILLAC XT6 +73.11% 7,151 4,131 7% 7% +42.76% 13,141 9,205
LINCOLN AVIATOR +43.68% 5,770 4,016 5% 7% +22.45% 11,856 9,682
INFINITI QX60 -68.14% 991 3,110 1% 5% -64.62% 4,306 12,171
TOTAL +83.48% 108,604 59,191 +50.01% 199,054 132,698

The segment was led by the Acura MDX in first with 19,803 units sold, followed by BMW in second with 19,118 combined units of the X5 and X6, and the Mercedes-Benz GLE-Class in third with 19,037 sales. The Buick Enclave took fourth (see running Buick Enclave sales), followed by the Volvo XC90 in fifth (see running Volvo XC90 sales), the Audi Q7 in sixth (see running Audi Q7 sales), and the Cadillac XT6 in seventh (see running Cadillac XT6 sales). The Aviator followed in eighth (see running Lincoln Aviator sales), beating out the Infiniti QX60 in ninth. It’s worth noting that the Infiniti offering is undergoing a generational change-over and therefore saw substantially reduced sales volume during the quarter.

Sales Numbers - BMW Luxury E-Segment Utilities - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
BMW X5 +94.25% 16,544 8,517 87% 88% +52.67% 29,244 19,155
BMW X6 +114.32% 2,574 1,201 13% 12% +88.09% 4,612 2,452
TOTAL +96.73% 19,118 9,718 +56.69% 33,856 21,607

Acura and Mercedes-Benz led the segment with an 18 percent share each, followed by BMW with 17 percent. Buick took 14 percent while Volvo claimed 11 percent and Audi accounted for 9 percent. Cadillac took 7 percent while Lincoln had 5 percent and Infiniti trailed with 1 percent.

The premium/luxury three-row crossover segment (lux crossover E-segment) expanded 83 percent to 108,604 units in Q2 2021, meaning Lincoln Aviator sales underperformed the segment average.

Sales Numbers - GM Luxury E-Segment Utilities - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
BUICK ENCLAVE +102.55% 15,096 7,453 68% 64% +58.67% 25,713 16,205
CADILLAC XT6 +73.11% 7,151 4,131 32% 36% +42.76% 13,141 9,205
TOTAL +92.05% 22,247 11,584 +52.91% 38,854 25,410

Combining sales of the Buick Enclave and Cadillac XT6 gives GM 22,247 deliveries for a 21 percent share, beating Acura’s segment share by 3 percentage points.

Sales Numbers - GM Luxury E-Segment Utilities - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
BUICK ENCLAVE +102.55% 15,096 7,453 68% 64% +58.67% 25,713 16,205
CADILLAC XT6 +73.11% 7,151 4,131 32% 36% +42.76% 13,141 9,205
TOTAL +92.05% 22,247 11,584 +52.91% 38,854 25,410

For the sake of presenting a clearer picture of the competitive landscape, we are providing sales figures for the Lexus RX below. The RX is a premium midsize CUV that slots into the luxury utility D segment to compete with the Lincoln Nautilus. However, the Lexus is now offered in a three-row variant called RXL, which competes with the three-row luxury models mentioned above. Since Lexus does not break out sales of the two-row RX from the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to bundle Lincoln Nautilus and Aviator. We’re also including Cadillac XT5 and Cadillac XT6 sales, which are direct rivals to the Nautilus and Aviator, respectively.

Sales Numbers - Lexus RX & RXL - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 YTD 21 / YTD 20 YTD 21 YTD 20
RX +79.78% 28,703 15,966 +53.87% 56,644 36,813
XT5 +82.83% 10,573 5,783 +30.66% 19,346 14,806
XT6 +73.11% 7,151 4,131 +42.76% 13,141 9,205
AVIATOR +43.68% 5,770 4,016 +22.45% 11,856 9,682
NAUTILUS +20.23% 6,055 5,036 +11.15% 11,427 10,281
TOTAL +66.76% 58,252 34,932 +39.15% 112,414 80,787

Combining the Aviator and Nautilus nets Lincoln 11,825 deliveries, less than half the 28,703 sales recorded by the Lexus RX family. Meanwhile, Cadillac had 17,724 combined deliveries of the XT5 and XT6.

The Ford Authority Take

The healthy growth in Lincoln Aviator sales during Q2 2021 was spurred by irregularly low deliveries during the year-ago quarter, caused by COVID-19 stay-at-home orders as well as depleted inventory of the vehicle at the retail level. Despite the positive performance, Lincoln’s three-row luxury crossover fell one spot in the rankings in its competitive set as sales of key rivals grew at a faster pace.

As long as production and supply allow, we expect the Aviator to continue growing both in terms of sales volume and segment share in the coming quarters as a result of the following factors working in its favor:

  1. A better, more modern, and more appealing product than many rivals.
  2. Increased consumer interest in and demand for luxury utility vehicles.
  3. A stronger and more appealing Lincoln brand, resulting in higher interest in and demand for the brand’s products.

About The Numbers

  • All percent change figures compared to Lincoln Aviator sales for Q2 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
Ford Motor Company Q2 2021 sales reports:

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By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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