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U.S. Lincoln Sales Down 51 Percent In July 2021

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Lincoln sales in the United States decreased 51 percent to 4,237 units during July of 2021.

Individual model sales performance was as follows:

During the first seven months of the 2021 calendar year, U.S. Lincoln sales decreased 4.2 percent to 53,161 units.

Lincoln Sales - July 2021 - USA

ModelJuly 2021 / July 2021July 2021July 2020YTD 2021 / YTD 2020YTD 2021YTD 2020
Total-50.9%4,2378,630-4.2%53,16155,472
Aviator-44.1%1,1262,016+11%12,98211,698
Continental-81.9%84465-55.4%1,3573,040
Corsair-68.8%5991,918+8.1%14,10613,051
MKZ-98.9%141,244-78.6%1,6477,711
Nautilus-24.5%1,4161,876+5.6%12,84312,157
Navigator-9.7%9981,105+33.2%10,2267,680

The Ford Authority Take

The 51 percent decrease in Lincoln sales during July 2021 represents the second consecutive month of double-digit declines in Lincoln sales volume in the United States, following the 43 percent drop in June. The performance is the result of low inventory levels caused by the ongoing semiconductor shortage.

Unlike the June performance, when the Navigator was the only Lincoln nameplate to post a year-over-year sales increase, each of Lincoln’s models suffered notable declines in July. As before, the Corsair was hit the hardest and lost its position as the best-selling Lincoln model to the Nautilus.

That said, it is worth noting that Lincoln’s entire utility portfolio still maintained a healthy increase in cumulative sales volume during the first seven months of the year.

It’s safe to expect this sales performance to continue well into the future until the microchip shortage is fully resolved.

About The Numbers

  • All percent change figures compared to Lincoln U.S. sales for July 2020, unless noted otherwise

Further Reading & Sales Reporting

  • Ford Motor Company news
  • Running Ford Motor Company sales numbers
  • Ford Motor Company Q3 2021 sales reports:
    • Ford Motor Company sales Q3 2021 U.S.A
      • Ford sales Q3 2021 U.S.A. (Ford brand)
      • Lincoln sales Q3 2021 U.S.A.
      • Ford Motor Company sales July 2021 U.S.A.
        • Ford sales July 2021 U.S.A. (Ford brand)
        • Lincoln sales July 2021 U.S.A. (this page)
      • Ford Motor Company sales August 2021 U.S.A.
        • Ford sales August 2021 U.S.A. (Ford brand)
        • Lincoln sales August 2021 U.S.A.
      • Ford Motor Company sales September 2021 U.S.A.
        • Ford sales September 2021 U.S.A. (Ford brand)
        • Lincoln sales September 2021 U.S.A.
    • Ford Europe sales Q3 2021
    • Ford China sales Q3 2021
    • Ford Motor Company Canada sales Q3 2021
      • Ford Canada sales Q3 2021
      • Lincoln Canada sales Q3 2021
    • Ford Motor Company Argentina sales Q3 2021
    • Ford Motor Company Brazil sales Q3 2021
    • Ford Motor Company Korea sales Q3 2021
      • Ford Motor Company Korea sales July 2021
        • Ford Korea sales July 2021
        • Lincoln Korea sales July 2021
      • Ford Motor Company Korea sales August 2021
        • Ford Korea sales August 2021
        • Lincoln Korea sales August 2021
      • Ford Motor Company Korea sales September 2021
        • Ford Korea sales September 2021
        • Lincoln Korea sales September 2021
    • Ford Motor Company Mexico sales Q3 2021
      • Ford Motor Company Mexico sales July 2021
        • Ford Mexico sales July 2021
        • Lincoln Mexico sales July 2021
      • Ford Motor Company Mexico sales August 2021
        • Ford Mexico sales August 2021
        • Lincoln Mexico sales August 2021
      • Ford Motor Company Mexico sales September 2021
        • Ford Mexico sales September 2021
        • Lincoln Mexico sales September 2021
    • Ford Russia sales Q3 2021
      • Ford Russia sales July 2021
      • Ford Russia sales August 2021
      • Ford Russia sales September 2021
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Comments

  1. Steve

    The only reason I can see why is price. I am going to replace my wife’s Cadillac with a Lincoln. It’s one of the best SUV’s out there, IMO.

    Reply
  2. Andrew Rodrigues

    I’d also say availability as I have an aviator gt ordered but still have not gotten it yet and there is basically no dealer inventory due to the shortages.

    Reply
  3. Roberto Gonzalez

    Interested to buying the 2022 Expedition Max, With the King Ranch Trim. I’m not sure when I can put in the order based on the upcoming changes and upgrades and upgrades to the vehicle line. And I want to get the latest technology that I have read about for the 2022. When can I place my order?

    Reply
  4. Greg Lefevre Media LLC

    Just finished one full year with our Aviator. The best vehicle we’ve ever owned. Order up, good friends. It’s worth the wait.

    Reply

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