Last week, Ford Authority reported that the 2021 Ford Bronco 7-speed manual transmission take rate for both two- and four-door models is currently 25 percent. However, Ford reached out to Ford Authority to clarify that this figure actually relates to the two-door model only – not the four-door. The actual take rate for the Ford Bronco 7-speed manual gearbox for all models is currently around 15 percent.
However, 25 percent of two-door Bronco buyers are opting for the manual transmission, which isn’t terribly surprising given the fact that more off-road enthusiasts seem to be gravitating toward the smaller version of the SUV and its shorter wheelbase and better break-over angle. Ford’s 7-speed gearbox provides an extra advantage in that regard, as it’s the only manual available in the Bronco’s segment that’s equipped with a crawler gear.
Regardless, these numbers are still encouraging in a world where fewer automakers even bother to offer manual transmissions in vehicles – including sporty ones – while fewer buyers choose to purchase them as well. Plus, we must also take into account that the 7-speed manual is only available in conjunction with Ford’s 2.3L EcoBoost I-4 – not the 2.7L EcoBoost V6.
This is significant because Ford previously revealed that 60 percent of Bronco buyers had opted for the V6 over the I-4, which means that fewer customers have access to the manual than Ford’s 10-speed automatic as well. It’s certainly worth wondering how many V6 buyers would opt for the manual gearbox if that was an option.
Meanwhile, a grand total of 73 percent of Bronco customers have opted for the four-door, while 50 percent have equipped their rugged SUVs with the Sasquatch Package. The molded-in color hardtop has proven to be a very popular option as well, but quality issues recently forced Ford to replace all existing tops – a process that will begin within a week – and push all unscheduled Bronco orders to the 2022 model year.