Pretty much everything that could have gone wrong with the 2021 Ford Bronco launch has in fact gone wrong, leaving FoMoCo struggling to fulfill its 120,000 orders for the reborn SUV. Aside from launching during the global semiconductor chip shortage, the Bronco has also had to contend with hardtop quality issues that recently prompted Ford to replace all existing tops and push unscheduled orders to 2022. Regardless, against all odds, the 2021 Ford Bronco still wound up on iSeeCars’ fastest selling new cars list for the month of August.
The Ford Bronco placed 16th on the fastest selling new cars list after turning in 10.6 days on average, a ranking that would certainly be higher if Ford wasn’t struggling with production issues at the moment. The list is topped by the new Ford Maverick fighting Hyundai Santa Cruz, which is turning in just 8 days, followed by the Chevrolet Corvette (8.3 days), Mercedes-Benz GLS (8.7 days), Subaru Crosstrek (9 days), and Toyota RAV4 (9.5 days) rounding out the top five.
The Bronco’s current scant supply and excessive demand have led to a number of examples being sold over MSRP recently, a trend that doesn’t figure to stop anytime soon. After all, it will likely take Ford a solid year to fulfill all of its pre-existing orders, the automaker recently admitted, and there’s no telling when we might see ample supply on dealer lots.
While no other FoMoCo Vehicle made iSeeCars’ fastest selling new car list, it’s worth pointing out that the 2021 Ford Mustang Mach-E just barely missed the cut, as it’s turning in an impressive 12 days, currently. As is the case with the Bronco, the Mach-E and other new products like the 2021 Ford F-150 are suffering from inventory woes stemming from the chip shortage, which doesn’t appear likely to end anytime soon.
“The microchip shortage is showing no signs of slowing down as major automakers continue to halt production, leading to lower and sometimes scarce inventory levels, especially for the most in-demand vehicles,” said iSeeCars Executive Analyst Karl Brauer. “It looks like car buyers who were initially waiting for prices to drop have embraced the reality that inventory shortages are here to stay, at least for the next several months.”