Any time a desirable vehicle launches, without fail, folks try to take advantage of the situation and resell it for profit. It’s safe to say that the 2021 Ford Bronco meets that mark, as the reborn off-road SUV racked up 190,000 reservations in just a few months after it was revealed. Add in the fact that the new Ford Bronco has been plagued with hardtop and other supply chain-related issues, and demand for the model is far higher than supply, currently. So it should come as no surprise that this 2021 Ford Bronco Outer Banks up for grabs at Cars & Bids has already been bid up past its original MSRP.
We’ve seen a number of dealers mark up new Broncos to insane levels over the last few months, as well as more than one owner asking north of $100k for their own personal vehicle. This 2021 Ford Bronco Outer Banks hasn’t quite reached those sorts of stratospheric levels just yet, but it has received a high bid of $60,000 with four days to go in the auction.
Regardless, that’s still a bit more than the Bronco’s sticker price of $54,525. In all fairness, it is a well-equipped example of its breed with nearly $10,000 in options including the Sasquatch Package, Ford’s 2.7L EcoBoost V6, the High Package, keyless entry keypad, and auxiliary switches added to the equipment list.
While it may not be fitted with Ford’s much-maligned molded-in color hardtop, that’s probably a good thing considering the quality issues that part is currently facing. Ford is currently preparing to ship out replacement MIC tops and recently pushed all non-scheduled 2021 Bronco orders to the 2022 model year as it works to rectify that issue.
Essentially brand new with just 40 miles on the odometer, it will certainly be interesting to see what this nicely spec’d Bronco winds up selling for, but we imagine that it will attract several more bids, at a minimum, before the proverbial hammer falls.
We’ll have more cool auction finds like this to share soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and non-stop Ford news coverage.
Comments
Proves people have more money than brains. Why would you spend more than MSRP? Are you stupid? I got a fully loaded Wildtrak for 55,000. Hey if someone wants to give me 100 grand for mine, all I have to say to that is “Show me the Money”……idiot. LOL
STOP BEING STUPID PEOPLE
In this day and age you have to be a complete moron to pay more than MSRP for a vehicle. There is this thing called the Internet. Use it. There are reputable dealers out there that don’t sell above MSRP, yes, even in the world of today where Covid-19 and microchip shortages are wreaking havoc on production.
If your local dealer is being stupid, tell them shove it: that you are going to buy from XYZ, get a one-way plane ticket to pick it up, and all said and done that you will be saving yourself $10K for buying elsewhere. Then walk out.
Would you please advertise more about bronco V6 2.7L,4 doors ,off road thank you ,i m still waiting for my VIN