The 2022 Ford Maverick was revealed to much fanfare a few months ago, and over 100,000 eager fans have placed reservations for the new compact pickup thus far. Now, those prospective owners won’t have to wait much longer to take delivery of their shiny new truck, because 2022 Ford Maverick production is officially underway at the Ford Hermosillo Assembly Plant, the automaker has announced.
2022 Ford Maverick production will take place alongside the Ford Bronco Sport – with which the Maverick shares the Ford C2 platform, along with the Ford Escape, which is built at the Ford Louisville Assembly Plant.
It’s still early, but all signs point to tremendous consumer interest in the new Maverick. So far, most of the reservations placed for the pickup have come from customers in Los Angeles and San Francisco, California, Houston, Texas, and Orlando, Florida – areas historically dominated by the Toyota Tacoma.
Likewise, the Maverick appears to be attracting a lot of owners of vehicles from other brands, mostly Honda and Toyota. A large percentage of the orders placed thus far have come from men under the age of 40, which is a demographic Ford targeted with the Maverick name, as Ford Authority exclusively reported last month, as well as fleet customers, owners of older Ford sedans, and first-time truck owners.
In addition to North America, the Ford Maverick will also be sold in other parts of the globe, including the South American countries of Brazil and Argentina. Considering the fact that the base version of the Maverick touts a base price of less than $20,000 and is expected to deliver 40 miles-per-gallon in the city, it’s no surprise that the new model has proven to have a rather broad appeal so far.