Ford Brazil is in the middle of a major overhaul following FoMoCo’s decision to cease manufacturing operations in the South American country early this year. But change was sorely needed after news leaked out that the automaker has lost nearly $12 billion in Brazil over the last 10 years and its sales plummeted 76 percent in July. Thus, Ford Brazil launched a digital car subscription service back in June, extended its free FordPass Connect trial period to two years, and now, will offer free vehicle pickup and delivery through October.
This service applies to customers who have their car serviced at a Ford dealership in Brazil and schedule that service through the FordPass app. Those that live within 30 kilometers, or a little over 18 miles from the dealership won’t pay a dime for pickup and drop-off, while those that live further away will still qualify for a discount for the convenient service.
Through the FordPass app, owners can view available service appointment times and schedule an appointment online, even choosing a specific technician to complete the work if so desired. Customers that opt to take advantage of the free pick up and drop off will receive confirmation of their appointment once is approved, as well as information about the driver that will be picking up the vehicle.
Once the vehicle is picked up, owners can follow the progress of their appointment via the FordPass app through the entire service, from the time it arrives at the dealer through the service and repair process to completion. Drivers will also follow all pertinent safety and hygiene protocols, so the vehicle will be nice and sanitized when it’s dropped off.
This service is another part of Ford Brazil’s digital transformation that aims to make purchasing, servicing, and owning a Blue Oval vehicle more convenient, without having to even leave the house to do so.