Ford Credit has performed well in a couple of recent studies, including a second-place finish in J.D. Power’s 2020 U.S. Consumer Financing Satisfaction Study, as well as a third-place ranking in J.D. Power’s 2021 Canada Dealer Financing Satisfaction Study. However, Ford Credit didn’t fare quite as well in the 2021 J.D. Power U.S. Dealer Financing Satisfaction Study, but it did come in fifth with a score that is higher than the segment average, anyway.
With a score of 883 out of 1,000, Ford Credit finished behind Volkswagen Credit (946), Subaru Motors Finance (916), Toyota Financial Services (907), and Honda Financial Services (888), but above the segment average of 876, as well as rivals including Chrysler Capital (855), General Motors Financial (842), NMAC (839), Hyundai Motor Finance (770), and Kia Motors Finance (770).
The 2021 U.S. Dealer Financing Satisfaction Study is based on the responses of 2,992 automotive dealer finance professionals and was fielded from May-July of 2021. The study measures auto dealer satisfaction using six segments of lenders – captive luxury prime, captive mass market prime, non-captive national prime, non-captive regional prime, non-captive sub-prime, and leases.
This year’s results found that in a competitive market with low vehicle inventories and the resulting decline in sales, the most successful lenders were the ones that found ways to deliver consistently high service levels and form strong relationships with dealers.
“Auto dealers who maintain transactional relationships with lenders, spreading their business across multiple institutions without establishing go-to relationships, have significantly lower levels of satisfaction with their lending partners,” said Patrick Roosenberg, director of automotive finance intelligence at J.D. Power. “In this market, where rates are low and new vehicle sales volumes remain significantly suppressed, captive and non-captive lenders who want to stay competitive need to set themselves apart by forging close relationships with dealers through their sales reps, retail credit staff, and funding.”
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