The Ford EcoSport has been the recipient of some harsh criticism from owners and critics alike in recent years, and it’s one of the few new vehicles that’s not terribly difficult to find languishing on dealer lots these days. Thus, when Ford announced that it will cease its manufacturing operations in India and discontinue the EcoSport in that market earlier today, it seemed almost inevitable that the subcompact crossover was on borrowed time in the U.S. as well.
Now, just hours after that announcement, Ford has confirmed that it will indeed stop selling the EcoSport in America in mid-2022, according to the Detroit Free Press. On sale in various other markets since 2003, the Ford EcoSport launched in the U.S. in late 2017, with sales totaling 54,348 in 2018, 67,708 in 2019, and 60,544 in 2020. However, EcoSport sales have dipped 22 percent this year compared to the same time period last year.
A refreshed EcoSport was reportedly in the works for India with plans to launch later this year, but FoMoCo’s decision to shutter production at the Ford Chennai Assembly Plant following the conclusion of Q2 in 2022 effectively ends those plans. However, even though it will no longer be sold in India and the U.S., Ford says that it will continue to produce the crossover at the Ford Craiova Assembly Plant in Romania for the European market.
Meanwhile, the arrival of the less expensive and more fuel-efficient 2022 Ford Maverick likely didn’t help the EcoSport’s cause in the U.S., either. Though it’s a bit of an apples-to-oranges comparison between a crossover and a pickup, it’s quite possible that the Maverick would have siphoned sales away from the EcoSport, which would make the decision to stop selling it in America that much easier.