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Ford Expedition Sales Earn Second-Place In Segment During Q2 2021

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Ford Expedition sales increased in the United States and Canada while decreasing in Mexico during the second quarter of 2021.

Ford Expedition Sales - Q2 2021 - United States

In the United States, Ford Expedition deliveries totaled 25,245 units in Q2 2021, an increase of about 101 percent compared to 12,555 units sold in Q2 2020.

In the first six months of the year, Expedition sales increased about 47 percent to 47,508 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
EXPEDITION +101.08% 25,245 12,555 +46.88% 47,508 32,345

Ford Expedition Sales - Q2 2021 - Canada

In Canada, Ford Expedition deliveries totaled 1,554 units in Q2 2021, an increase of about 117 percent compared to 716 units sold in Q2 2020.

In the first six months of the year, Expedition sales increased about 58 percent to 2,603 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
EXPEDITION +117.04% 1,554 716 +57.95% 2,603 1,648

Ford Expedition Sales - Q2 2021 - Mexico

In Mexico, Ford Expedition deliveries totaled 84 units in Q2 2021, a decrease of about 5 percent compared to 88 units sold in Q2 2020.

In the first six months of the year, Expedition sales decreased about 38 percent to 166 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
EXPEDITION -4.55% 84 88 -37.59% 166 266

Competitive Sales Comparison (USA)

The healthy, 101 percent increase in Ford Expedition sales volume during the second quarter of 2021 results in the nameplate remaining in second place in its segment, behind the Chevy Tahoe and Suburban.

To note, the “regular” Expedition is a rival to the Tahoe, while the extended-length Expedition Max goes up against the Suburban. Treating the Tahoe and Suburban as a single vehicle (the way Ford does with Expedition and Expedition Max) gives Chevrolet 41,281 combined deliveries, roughly 16,000 more than the Expedition (see running Chevy Tahoe sales and Chevy Suburban sales).

The Expedition outsold the remaining segment contenders, including the GMC Yukon family (see running GMC Yukon sales), as well as the Nissan Armada and Toyota Sequoia, In fact, Ford outsold its Japanese competitors by a significant margin.

It’s worth noting that all six models in the segment experienced sales volume growth during the quarter. The GMC Yukon posted the largest increase of 126 percent, thereby slightly closing the gap with the Expedition in terms of total sales volume.

Sales Numbers - Mainstream Full-Size SUVs - Q2 2021 - USA

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET TAHOE +74.25% 27,908 16,016 28% 31% +39.89% 50,946 36,419
CHEVROLET SUBURBAN +90.61% 13,373 7,016 13% 13% +48.48% 24,516 16,511
FORD EXPEDITION +101.08% 25,245 12,555 25% 24% +46.88% 47,508 32,345
GMC YUKON +126.30% 23,857 10,542 24% 20% +71.96% 42,315 24,608
NISSAN ARMADA +42.31% 7,296 5,127 7% 10% +13.23% 14,894 13,154
TOYOTA SEQUOIA +105.45% 2,301 1,120 2% 2% +71.60% 4,338 2,528
TOTAL +90.89% 99,980 52,376 +46.95% 184,517 125,565

From a segment share standpoint, the Tahoe/Suburban accounted for a combined 41 percent share, followed by 25 percent for the Expedition and 24 percent for the GMC Yukon. The Armada and Sequoia trailed with 7 and 2 percent, respectively.

Sales Numbers - Chevy Full-Size SUVs - Q2 2021 - USA

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET TAHOE +74.25% 27,908 16,016 43% 48% +39.89% 50,946 36,419
CHEVROLET SUBURBAN +90.61% 13,373 7,016 21% 21% +48.48% 24,516 16,511
GMC YUKON +126.30% 23,857 10,542 37% 31% +71.96% 42,315 24,608
TOTAL +94.01% 65,138 33,574 +51.90% 117,777 77,538

Combining sales of all GM offerings in the segment – the Tahoe, Suburban and Yukon – gives Ford’s cross-town rival a 65 percent segment share, compared to 25 percent for the Expedition.

The full-size SUV segment expanded 91 percent to 99,980 units in Q2 2021. As we mentioned above, that means the 101 percent growth in Expedition sales slightly outpaced the segment average.

The Ford Authority Take

The 101 percent increase in Ford Expedition sales during Q2 2021 gives the Expedition a healthy 25 percent share of the U.S. mainstream, full-size SUV segment, a very lucrative space. That 25 percent is an increase of a single percentage point over Q2 2020.

Impressively, the Expedition managed to increase its market share by one percentage point despite being outsold by offerings from FoMoCo’s cross-town rival, General Motors, whose Tahoe, Suburban, Yukon (and Yukon XL) posted similarly-impressive growth rates as the Expedition. To note, the  2021 Tahoe, 2021 Suburban and 2021 Yukon are all-new and have generally garnered positive critical acclaim.

Luckily, Ford has recently announced the updated Expedition that will launch for the 2022 model year. The 2022 Expedition will feature revised front and rear fascias, along with a revamped cockpit and a lot more technology.

A standout feature of the interior changes is the addition of the huge, vertically-oriented SYNC 4A display from the 2021 Mustang Mach-E and 2022 F-150 Lightning.

Additionally, the 2022 Expedition refresh introduces the rugged Expedition Timberline model as well as the Expedition Stealth Performance Package, both powered by the high-output version of the Ford 3.5L EcoBoost V6 engine.

About The Numbers

  • All percent change figures compared to Ford Expedition sales in Q2 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
  • Ford Expedition sales figures include sales for regular-length Expedition and extended-length Expedition MAX
Ford Motor Company Q2 2021 sales reports:

Expedition News

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Comment

  1. Stephen Ketterer

    It’s about time sales numbers caught up to this superior vehicle’s street cred.

    Reply

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