Ford Authority

Ford F-150 PowerBoost, Mustang Mach-E Are Conquest Sales Champs

In recent months, a variety of Blue Oval vehicles have poached a large number of buyers from other brands, including the Ford Bronco Sport and 2021 Ford Bronco. But as buyers have gravitated more toward electrified vehicles in recent months, the 2021 Ford Mustang Mach-E (which is turning at a rapid pace) and the 2021 Ford F-150 PowerBoost are also attracting a lot of customers who previously drove other brands’ vehicles, otherwise known as conquest sales.

The Ford F-150 PowerBoost, Ford Mustang Mach-E, Ford Escape Hybrid, Escape PHEV, Ford Explorer Hybrid, Lincoln Corsair Grand Touring, and Lincoln Aviator Grand Touring all contributed to Ford Motor Company enjoying a whopping 67.3 percent increase in electrified vehicle sales in the month of August, which equates to a total of 8,756 vehicles.

Even more impressively, FoMoCo’s electrified vehicle lineup is attracting customers of other brands at a rate that is a full eight points higher than Ford’s overall conquest rate. These numbers provide a clear indication that The Blue Oval’s hybrid, plug-in hybrid, and all-electric lineup is proving quite appealing to those shopping for a new vehicle.

As we’ve seen in numerous instances over the last several months, Ford’s Pro Power Onboard generator – available on the 2021 F-150 – has proven to be incredibly useful for those who find themselves without power, whether that be due to a natural disaster or a simple power outage. F-150 PowerBoost models were recently sent to help victims of Hurricane Ida in Louisiana after previously helping out in the wake of a massive winter storm in Texas, and even saved the day when the lights went out at a wedding reception in Michigan.

We’ll have much more on Ford’s growing electrified lineup soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, Mustang Mach-E news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Jim Glass

    If not for the chip shortage and supplier affected by the pandemic, Ford would be killing it in sales today even more so. The other manufacturers have no really new products whereas the Mach E, Bronco, Bronco Sport, Maverick and the F-150 Lightening and Powerboost represent new or mostly new models. And they are all unique, wonderful vehicles.


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