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Ford F-Series Sales Decreased 13 Percent During Q2 2021

By Francisco Cruz

September 29, 2021 11:53 am

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Ford F-Series sales decreased in the United States and Mexico while increasing in Canada and Argentina during the second quarter of 2021.

Ford F-Series Sales - Q2 2021 - United States

In the United States, Ford F-Series deliveries totaled 158,235 units in Q2 2021, a decrease of about 12 percent compared to 180,825 units sold in Q2 2020.

In the first six months of the year, F-Series sales decreased about 1 percent to 362,032 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
F-SERIES -12.49% 158,235 180,825 -1.46% 362,032 367,387

Ford F-Series Sales - Q2 2021 - Canada

In Canada, Ford F-Series deliveries totaled 29,083 units in Q2 2021, an increase of about 4 percent compared to 27,951 units sold in Q2 2020.

In the first six months of the year, F-Series sales increased about 5 percent to 59,321 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
F-SERIES +4.05% 29,083 27,951 +5.06% 59,321 56,466

Ford F-Series Sales - Q2 2021 - Mexico

In Mexico, Ford F-Series deliveries totaled 2,107 units in Q2 2021, a decrease of about 24 percent compared to 2,771 units sold in Q2 2020.

In the first six months of the year, F-Series sales decreased about 16 percent to 4,689 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
F-SERIES -23.96% 2,107 2,771 -16.12% 4,689 5,590

Ford F-Series Sales - Q2 2021 - Argentina

In Argentina, Ford F-Series deliveries totaled 156 units in Q2 2021, an increase of about 17 percent compared to 133 units sold in Q2 2020.

In the first six months of the year, F-Series sales increased about 30 percent to 245 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
F-SERIES +17.29% 156 133 +30.32% 245 188

Competitive Sales Comparison (USA)

The 12.5 percent decrease in Ford F-Series sales volume caused the model to fall to third place in the U.S. full-size pickup truck segment during the second quarter of 2021.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q2 2021 - USA

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET SILVERADO +34.55% 164,731 122,432 28% 24% +9.04% 291,322 267,166
RAM RAM PICKUP +39.83% 164,232 117,448 27% 23% +27.13% 313,068 246,253
FORD F-SERIES -12.49% 158,235 180,825 26% 36% -1.46% 362,032 367,387
GMC SIERRA +40.26% 75,495 53,824 13% 11% +29.56% 138,412 106,833
TOYOTA TUNDRA -9.15% 24,731 27,222 4% 5% -10.26% 43,865 48,880
NISSAN TITAN +59.55% 10,313 6,464 2% 1% +45.75% 17,776 12,196
TOTAL +17.61% 597,737 508,215 +11.23% 1,166,475 1,048,715

First place went to GM’s Chevrolet Silverado (see running Silverado sales) which saw sales increase nearly 35 percent to 164,731 units for a 28 percent segment share, up 4 percentage points year-over-year. The Ram Pickup took second place with a nearly 40 percent increase in sales volume for a segment share increase of 4 percent compared to the year-ago quarter. Meanwhile, the F-Series still accounted for a 26 percent share of the segment, 10 percent lower than the share it held in the year-ago quarter. Fourth place went to The General’s GMC Sierra (see GMC Sierra sales), which saw sales rise over 40 percent to 75,495 units for a 13 percent share.

Toyota Tundra placed fifth, with sales down over 9 percent to 24,731 units for a 4 percent segment share. Rounding out the segment was the Nissan Titan, with sales increasing nearly 60 percent to 10,313 units for a 2 percent share.

The full-size pickup truck segment expanded an average of 18 percent to 597,737 units during Q2 2021, meaning that Ford F-Series sales grew faster than the segment average.

It’s also worth noting that adding up Q2 2021 sales of GM’s two trucks – the Silverado and Sierra – results in 240,226 combined deliveries and a 41 percent share. That’s nearly 82,000 units or 15 percentage points more than the F-Series.

Below, we are also providing Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q2 2021 - USA

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 YTD 21 / YTD 20 YTD 21 YTD 20
RIDGELINE +84.95% 11,800 6,380 +68.01% 24,370 14,505

The Ford Authority Take

The drop in Ford F-Series sales is certainly deflating following the momentum the Super Duty and all-new F-150 have built up since the second quarter of 2020. The decline in volume during Q2 2021 is the direct result of far-from-optimal supply of the F-150 and Super Duty at dealers as a result of the ongoing microchip shortage. That has caused the popular F-Series to give up its usual first-place position to the Chevy Silverado and also fall behind the Ram Pickup.

Notably, the all-new, 14th-generation Ford F-150 launched earlier this year. The vehicle was overhauled from bow to stern for the 2021 model year, giving The Blue Oval a significantly more modern and competitive offering in the segment. Production of the 2021 F-150 began at the Dearborn Truck plant on September 17th, 2020, and the 2021 F-150 Raptor began arriving at dealers in the beginning of August 2021.

We’ll have more on all things F-Series soon, so be sure to subscribe to Ford Authority for more Ford F-Series news, Ford sales news, and ongoing Ford news coverage.

Ford Motor Company Q2 2021 sales reports:
  • All percent change figures compared to Ford F-Series sales in Q2 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500HD and variants
      • Chevrolet Silverado 3500HD and variants
      • Chevrolet Silverado Heavy Duty Chassis Cab
    • Chevrolet Silverado Medium Duty Chassis Cab
  •  GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
      • GMC Sierra HD Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

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By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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Comment

  1. I cannot believe so few comments from you Food cry babies.
    Sales below Chevy’s and you hide.
    The truth is the Chev is a better truck and the sales show it.
    Have a merry hallowee.

    Reply

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