Amid Ford’s many executive shakeups in recent months, one thing is clear – the automaker is laser-focused on its connected services business, which it expects to net the company $20 billion per year by 2030. Those moves include hiring Doug Power as Ford’s new Vice President of Corporate Development and former Apple VP of special products, Doug Field, as its new chief advanced technology and embedded systems officer. Now, Ford has also poached Mike Amend – Lowe’s former online president – to be its chief digital and information officer.
In his new role, Amend will leverage Ford’s use of data, software, and technology to drive growth. Reporting directly to Ford CEO Jim Farley, Amend will lead Ford’s Technology and Software Platform, which is comprised of Global Data Insight and Analytics, Ford Business Solutions functions, and Enterprise Information Technology. His team will work to translate customer needs into software solutions.
“Mike adds dimension to our team as we use technology and software to transform our company and transportation from the inside-out,” Farley said. “Ford has always been an innovator in vehicles; now we’re taking our digital capabilities to new levels to further differentiate ourselves with customers and from competitors.”
Mike Amend has held numerous technology-related roles over the years, including serving as a technology executive at BEA Systems and Sprint, chief technology officer for Dell Technologies’ global online business, and overseeing the online business at JCPenney, The Home Depot, and Lowe’s.
Excited to announce that Mike Amend will be joining @Ford as Chief Digital & Information Officer. Mike will help focus our use of data, software & tech. to create value for customers & stakeholders – objectives which are central to the Ford+ strategy.
— Jim Farley (@jimfarley98) September 13, 2021
“I’m excited to join Ford at such a pivotal time in the company and the industry,” Amend said. “We’re completely reimagining digital experiences for our customers, colleagues, dealers, and partners, and will use technology and real-time data to bring that vision to life.”