One of the longest-running rivalries in the auto world is that of Ford vs. Chevrolet. The contention is alive and well to this day, with the two American auto giants battling it out in many segments and markets, both at home and abroad. One of the simpler ways to determine which of the two legendary marques is coming out ahead in the rivalry is by raw sales figures, and that’s what we’ll do here today for the second quarter of 2021.
Total Ford sales in the U.S. market totaled 451,813 units compared to 433,155 units for Chevrolet. That’s a difference of 18,658 units.
Sales Results - Q2 2021 - USA - Ford
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| BRONCO | * | 801 | * | * | 801 | * |
| BRONCO SPORT | * | 37,158 | * | * | 60,514 | 0 |
| E-SERIES | +16.55% | 6,762 | 5,802 | +9.03% | 17,335 | 15,900 |
| ECOSPORT | -22.09% | 13,426 | 17,232 | -12.77% | 26,304 | 30,155 |
| EDGE | -18.27% | 17,205 | 21,052 | -22.30% | 39,355 | 50,651 |
| ESCAPE | +21.32% | 44,502 | 36,680 | +0.82% | 85,492 | 84,797 |
| EXPEDITION | +101.08% | 25,245 | 12,555 | +46.88% | 47,508 | 32,345 |
| EXPLORER | +18.19% | 52,997 | 44,839 | +16.90% | 118,241 | 101,149 |
| F-SERIES | -12.49% | 158,235 | 180,825 | -1.46% | 362,032 | 367,387 |
| FUSION | -85.44% | 3,564 | 24,484 | -81.35% | 11,453 | 61,421 |
| GT | +66.67% | 30 | 18 | -35.05% | 63 | 97 |
| HEAVY TRUCKS | +123.26% | 4,003 | 1,793 | +104.71% | 6,690 | 3,268 |
| MUSTANG | -6.62% | 14,676 | 15,717 | -5.43% | 31,950 | 33,786 |
| MUSTANG MACH-E | * | 6,361 | * | * | 12,975 | 0 |
| RANGER | +36.78% | 34,205 | 25,008 | +26.93% | 58,371 | 45,988 |
| TRANSIT | +35.21% | 24,262 | 17,944 | -5.60% | 51,713 | 54,780 |
| TRANSIT CONNECT | +37.83% | 9,317 | 6,760 | +18.25% | 16,940 | 14,325 |
| FORD TOTAL | +9.51% | 451,813 | 412,588 | +4.91% | 947,737 | 903,357 |
Ford F-Series sales fell nearly 13 percent to 158,235 units, losing its title as America’s best-selling pickup truck this quarter, while remaining the best-selling Ford model. Meanwhile, the Chevy Silverado was the best-selling model for the Bow Tie brand, netting 164,731 deliveries. That was enough to overtake the F-Series, and comes as a direct result of the ongoing microchip shortage, which stifled F-Series inventory and, as a result, sales levels.
Additionally, Ford’s Heavy Trucks (F-650 and F-750) were the brand’s fastest-growing model at over 123 percent.
Sales Results - Q2 2021 - USA - Chevrolet
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| BLAZER | +4.38% | 20,590 | 19,726 | -4.81% | 39,855 | 41,870 |
| BOLT EUV | * | 406 | * | * | 406 | 0 |
| BOLT EV | +334.63% | 10,857 | 2,498 | +137.51% | 19,882 | 8,371 |
| CAMARO | -58.17% | 2,792 | 6,675 | -28.71% | 9,881 | 13,860 |
| COLORADO | -25.54% | 14,776 | 19,843 | -5.85% | 38,859 | 41,273 |
| CORVETTE | +224.15% | 7,971 | 2,459 | +132.23% | 14,582 | 6,279 |
| EQUINOX | +9.15% | 55,448 | 50,798 | -4.49% | 118,666 | 124,251 |
| EXPRESS | +39.37% | 12,552 | 9,006 | +31.88% | 29,429 | 22,315 |
| IMPALA | -87.60% | 252 | 2,033 | -89.80% | 714 | 6,998 |
| LOW CAB FORWARD | -1.43% | 1,515 | 1,537 | +2.83% | 2,472 | 2,404 |
| MALIBU | -61.31% | 4,899 | 12,661 | -33.49% | 31,886 | 47,944 |
| SILVERADO | +34.55% | 164,731 | 122,432 | +9.04% | 291,322 | 267,166 |
| SONIC | -78.83% | 447 | 2,111 | -76.57% | 1,512 | 6,452 |
| SPARK | +46.00% | 7,754 | 5,311 | +31.34% | 19,259 | 14,663 |
| SUBURBAN | +90.61% | 13,373 | 7,016 | +48.48% | 24,516 | 16,511 |
| TAHOE | +74.25% | 27,908 | 16,016 | +39.89% | 50,946 | 36,419 |
| TRAILBLAZER | +248.45% | 23,343 | 6,699 | +621.68% | 48,367 | 6,702 |
| TRAVERSE | +103.43% | 45,394 | 22,314 | +59.19% | 83,431 | 52,409 |
| TRAX | -19.47% | 18,092 | 22,466 | -30.88% | 35,047 | 50,708 |
| CHEVROLET TOTAL | +30.50% | 433,155 | 331,917 | +12.22% | 861,105 | 767,339 |
Truck Sales
In total, Ford truck sales fell 6.5 percent to 192,440 units. Meanwhile, Chevy sold 181,022 pickup trucks, up nearly 26 percent compared to Q2 2020.
Sales Numbers - Ford Truck Sales - Q2 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | -12.49% | 158,235 | 180,825 | 82% | 88% | -1.46% | 362,032 | 367,387 |
| FORD RANGER | +36.78% | 34,205 | 25,008 | 18% | 12% | +26.93% | 58,371 | 45,988 |
| TOTAL | -6.51% | 192,440 | 205,833 | +1.70% | 420,403 | 413,375 |
In the full-size pickup truck race, the Ford F-Series lost its title as America’s best-selling pickup truck during the quarter, with the Chevy Silverado outselling the F-Series by 6,496.
Meanwhile, the Ranger posted an impressive 37 percent growth rate to 34,205 units, outselling the Colorado more than two-fold. In this case, the Colorado was impacted by the chip shortage.
Sales Numbers - GM Truck Sales - Q2 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET COLORADO | -25.54% | 14,776 | 19,843 | 8% | 14% | -5.85% | 38,859 | 41,273 |
| CHEVROLET SILVERADO | +34.55% | 164,731 | 122,432 | 92% | 86% | +9.04% | 291,322 | 267,166 |
| TOTAL | +26.17% | 179,507 | 142,275 | +7.05% | 330,181 | 308,439 |
As such, Ford remains the best-selling purveyor of pickup trucks in America.
SUV Sales
Chevy outsold Ford when it comes to SUV sales during the second quarter of 2021.
Ford Expedition sales totaled 25,245 units thanks to an impressive gain of over 100 percent. However, the Tahoe (a rival to the Expedition) sold 27,908 units by itself, while the Suburban (a rival to the Expedition Max) sold another 13,373 units. Cumulatively, Chevy sold 41,281 units of the Tahoe and Suburban, which is an increase of more than 79 percent compared to the second quarter of 2020.
Sales Numbers - Ford SUV Sales - Q2 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| FORD EXPEDITION | +101.08% | 25,245 | 12,555 | 97% | 100% | +46.88% | 47,508 | 32,345 |
| FORD BRONCO | * | 801 | * | 3% | 0% | * | 801 | * |
| TOTAL | +107.46% | 26,046 | 12,555 | +49.36% | 48,309 | 32,345 |
We should note that we expect Ford to outsell Chevy when it comes to body-on-frame SUVs once the all-new Ford Bronco is running at full steam.
Sales Numbers - GM SUV Sales - Q2 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | +74.25% | 27,908 | 16,016 | 68% | 70% | +39.89% | 50,946 | 36,419 |
| CHEVROLET SUBURBAN | +90.61% | 13,373 | 7,016 | 32% | 30% | +48.48% | 24,516 | 16,511 |
| TOTAL | +79.23% | 41,281 | 23,032 | +42.57% | 75,462 | 52,930 |
Crossover Sales
Ford crossover sales grew 43.3 percent to 171,640 units during the second quarter of 2021. By comparison, Chevy crossover sales were up 40 percent to 174,130 units.
Sales Numbers - Ford Crossovers - Q2 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| FORD EXPLORER | +18.19% | 52,997 | 44,839 | 31% | 37% | +16.90% | 118,241 | 101,149 |
| FORD ESCAPE | +21.32% | 44,502 | 36,680 | 26% | 31% | +0.82% | 85,492 | 84,797 |
| FORD BRONCO SPORT | * | 37,158 | * | 22% | 0% | * | 60,514 | 0 |
| FORD EDGE | -18.27% | 17,205 | 21,052 | 10% | 18% | -22.30% | 39,355 | 50,651 |
| FORD ECOSPORT | -22.09% | 13,426 | 17,232 | 8% | 14% | -12.77% | 26,304 | 30,155 |
| FORD MUSTANG MACH-E | * | 6,361 | * | 4% | 0% | * | 12,975 | 0 |
| TOTAL | +43.28% | 171,649 | 119,803 | +28.54% | 342,881 | 266,752 |
The all-new Mustang Mach-E and Bronco Sport enabled The Blue Oval brand to continue to close the gap on its Bow Tie rival during Q2 2021.
Sales Numbers - GM Crossovers - Q2 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET BOLT EUV | * | 406 | * | 0% | 0% | * | 406 | 0 |
| CHEVROLET BOLT EV | +334.63% | 10,857 | 2,498 | 6% | 2% | +137.51% | 19,882 | 8,371 |
| CHEVROLET TRAX | -19.47% | 18,092 | 22,466 | 10% | 18% | -30.88% | 35,047 | 50,708 |
| CHEVROLET TRAILBLAZER | +248.45% | 23,343 | 6,699 | 13% | 5% | +621.68% | 48,367 | 6,702 |
| CHEVROLET EQUINOX | +9.15% | 55,448 | 50,798 | 32% | 41% | -4.49% | 118,666 | 124,251 |
| CHEVROLET BLAZER | +4.38% | 20,590 | 19,726 | 12% | 16% | -4.81% | 39,855 | 41,870 |
| CHEVROLET TRAVERSE | +103.43% | 45,394 | 22,314 | 26% | 18% | +59.19% | 83,431 | 52,409 |
| TOTAL | +39.86% | 174,130 | 124,501 | +21.58% | 345,654 | 284,311 |
Car Sales
Ford car sales totaled just 18,270 units, a direct result of the Dearborn-based automaker completely discontinuing its sedan lineup, including the Fiesta, Focus, Fusion and Taurus.
Sales Numbers - Ford Cars - Q2 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG | -6.62% | 14,676 | 15,717 | 80% | 39% | -5.43% | 31,950 | 33,786 |
| FORD FUSION | -85.44% | 3,564 | 24,484 | 20% | 61% | -81.35% | 11,453 | 61,421 |
| FORD GT | +66.67% | 30 | 18 | 0% | 0% | -35.05% | 63 | 97 |
| TOTAL | -54.57% | 18,270 | 40,219 | -54.39% | 43,466 | 95,304 |
Meanwhile, Chevy sold about 6,000 more passenger cars at 24,115 units. Though Chevy has discontinued several car lines such as the Sonic, Cruze, Impala, Volt and SS performance sedan, it still continues to offer the Spark, Malibu, Camaro and Corvette.
Sales Numbers - Chevy Cars - Q2 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET CAMARO | -58.17% | 2,792 | 6,675 | 12% | 21% | -28.71% | 9,881 | 13,860 |
| CHEVROLET CORVETTE | +224.15% | 7,971 | 2,459 | 33% | 8% | +132.23% | 14,582 | 6,279 |
| CHEVROLET SPARK | +46.00% | 7,754 | 5,311 | 32% | 17% | +31.34% | 19,259 | 14,663 |
| CHEVROLET SONIC | -78.83% | 447 | 2,111 | 2% | 7% | -76.57% | 1,512 | 6,452 |
| CHEVROLET MALIBU | -61.31% | 4,899 | 12,661 | 20% | 41% | -33.49% | 31,886 | 47,944 |
| CHEVROLET IMPALA | -87.60% | 252 | 2,033 | 1% | 7% | -89.80% | 714 | 6,998 |
| TOTAL | -22.83% | 24,115 | 31,250 | -19.09% | 77,834 | 96,196 |
Van Sales
Ford out sold Chevy in the van segment more than three-fold during Q2 2021. It’s worth noting that The Bow Tie brand fields a single offering, the Express, versus The Blue Oval’s Transit Connect, Transit, and E-Series (the E-Series is currently available exclusively as a cutaway).
Sales Numbers - Chevy Van Sales - Q1 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EXPRESS | +39.37% | 12,552 | 9,006 | 100% | 100% | +31.88% | 29,429 | 22,315 |
| TOTAL | +39.37% | 12,552 | 9,006 | +31.88% | 29,429 | 22,315 |
Express sales totaled 12,552 units for a 39.4 percent increase in sales volume, while Ford van sales increased 32 percent to 40,341 units.
Sales Numbers - Ford Van Sales - Q1 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| FORD TRANSIT CONNECT | +37.83% | 9,317 | 6,760 | 23% | 22% | +18.25% | 16,940 | 14,325 |
| FORD TRANSIT | +35.21% | 24,262 | 17,944 | 60% | 59% | -5.60% | 51,713 | 54,780 |
| FORD E-SERIES | +16.55% | 6,762 | 5,802 | 17% | 19% | +9.03% | 17,335 | 15,900 |
| TOTAL | +32.24% | 40,341 | 30,506 | +1.16% | 85,988 | 85,005 |
Notably, the Ford Transit Connect, Transit, and E-Series all experienced an increase in sales.
EV Sales
When looking specifically at sales of battery electric vehicles, Ford sold 6,361 units of the Mustang Mach-E, currently its only EV on sale.
Sales Numbers - Chevy EV Sales - Q1 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET BOLT EV | +334.63% | 10,857 | 2,498 | 96% | 100% | +137.51% | 19,882 | 8,371 |
| CHEVROLET BOLT EUV | * | 406 | * | 4% | 0% | * | 406 | 0 |
| TOTAL | +350.88% | 11,263 | 2,498 | +142.36% | 20,288 | 8,371 |
By comparison, Chevy sold 11,263 units of its two Bolt offerings, an increase of 350 percent year-over-year.
Sales Numbers - Ford EV Sales - Q1 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG MACH-E | * | 6,361 | * | 100% | NAN% | * | 12,975 | 0 |
| TOTAL | * | 6,361 | * | * | 12,975 | 0 |
Overall, the Ford brand sold 18,657 more units than Chevy during the second quarter of 2021, mostly as a result of higher van and truck sales. However, it’s worth noting that General Motors (Chevrolet, Cadillac, Buick and GMC brands) sold more vehicles than the Ford Motor Company (the Ford brand plus Lincoln) during the same timeframe, with GM posting 688,236 deliveries to Ford’s 475,327 units.
About The Numbers
- All percent change figures compared to Ford sales for Q2 2020 and GM sales for Q2 2020, unless noted otherwise
- In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
- Ford Motor Company sales Q2 2021 U.S.A
- Ford sales Q2 2021 U.S.A. (Ford brand)
- Lincoln sales Q2 2021 U.S.A.
- Ford Motor Company sales April 2021 U.S.A.
- Ford sales April 2021 U.S.A. (Ford brand)
- Lincoln sales April 2021 U.S.A.
- Ford Motor Company sales May 2021 U.S.A.
- Ford sales May 2021 U.S.A. (Ford brand)
- Lincoln sales May 2021 U.S.A.
- Ford Motor Company sales June 2021 U.S.A.
- Ford sales June 2021 U.S.A. (Ford brand)
- Lincoln sales June 2021 U.S.A.
- Ford Europe sales Q2 2021
- Ford China sales Q2 2021
- Ford Motor Company Canada sales Q2 2021
- Ford Canada sales Q2 2021
- Lincoln Canada sales Q2 2021
- Ford Motor Company Argentina sales Q2 2021
- Ford Argentina sales April 2021 (Ford brand)
- Ford Argentina sales May 2021 (Ford brand)
- Ford Argentina sales June 2021 (Ford brand)
- Ford Motor Company Brazil sales Q2 2021
- Ford Brazil sales April 2021 (Ford brand)
- Ford Brazil sales May 2021 (Ford brand)
- Ford Brazil sales June 2021 (Ford brand)
- Ford Motor Company Korea sales Q2 2021
- Ford Motor Company Korea sales April 2021
- Ford Korea sales April 2021
- Lincoln Korea sales April 2021
- Ford Motor Company Korea sales May 2021
- Ford Korea sales May 2021
- Lincoln Korea sales May 2021
- Ford Motor Company Korea sales June 2021
- Ford Korea sales June 2021
- Lincoln Korea sales June 2021
- Ford Motor Company Korea sales April 2021
- Ford Motor Company Mexico sales Q2 2021
- Ford Motor Company Mexico sales April 2021
- Ford Mexico sales April 2021
- Lincoln Mexico sales April 2021
- Ford Motor Company Mexico sales May 2021
- Ford Mexico sales May 2021
- Lincoln Mexico sales May 2021
- Ford Motor Company Mexico sales June 2021
- Ford Mexico sales June 2021
- Lincoln Mexico sales June 2021
- Ford Motor Company Mexico sales April 2021
- Ford Russia sales Q2 2021
- Ford Russia sales April 2021
- Ford Russia sales May 2021
- Ford Russia sales June 2021
While the overall market declined for the 11th straight month. The small luxury crossover beat out Volvo, BMW, Cadillac, Mercedes-Benz. Sales News
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Comments
FORD put all its energy in itself and none in LINCOLN when there is room for both 2B #1 sellers. FORD got 3 new models with 2 more on the way LINCOLN got none while CADILLAC is showcasing its new Lyric model in ads
I think sales numbers as just sales numbers without much context are somewhat meaningless. What was available in the current marketplace while shoppers were shopping? What is their perceptions of the brands and models they have available? So much more than “look, we sold more, so we must be better!”