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Ford Sales Outpaced Chevy By Nearly 19K Vehicles In Q2 2021

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One of the longest-running rivalries in the auto world is that of Ford vs. Chevrolet. The contention is alive and well to this day, with the two American auto giants battling it out in many segments and markets, both at home and abroad. One of the simpler ways to determine which of the two legendary marques is coming out ahead in the rivalry is by raw sales figures, and that’s what we’ll do here today for the second quarter of 2021.

Total Ford sales in the U.S. market totaled 451,813 units compared to 433,155 units for Chevrolet. That’s a difference of 18,658 units.

Sales Results - Q2 2021 - USA - Ford

MODELQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO* 801**801 *
BRONCO SPORT* 37,158**60,514 0
E-SERIES+16.55% 6,7625,802+9.03%17,335 15,900
ECOSPORT-22.09% 13,42617,232-12.77%26,304 30,155
EDGE-18.27% 17,20521,052-22.30%39,355 50,651
ESCAPE+21.32% 44,50236,680+0.82%85,492 84,797
EXPEDITION+101.08% 25,24512,555+46.88%47,508 32,345
EXPLORER+18.19% 52,99744,839+16.90%118,241 101,149
F-SERIES-12.49% 158,235180,825-1.46%362,032 367,387
FUSION-85.44% 3,56424,484-81.35%11,453 61,421
GT+66.67% 3018-35.05%63 97
HEAVY TRUCKS+123.26% 4,0031,793+104.71%6,690 3,268
MUSTANG-6.62% 14,67615,717-5.43%31,950 33,786
MUSTANG MACH-E* 6,361**12,975 0
RANGER+36.78% 34,20525,008+26.93%58,371 45,988
TRANSIT+35.21% 24,26217,944-5.60%51,713 54,780
TRANSIT CONNECT+37.83% 9,3176,760+18.25%16,940 14,325
FORD TOTAL+9.51% 451,813412,588+4.91%947,737 903,357

Ford F-Series sales fell nearly 13 percent to 158,235 units, losing its title as America’s best-selling pickup truck this quarter, while remaining the best-selling Ford model. Meanwhile, the Chevy Silverado was the best-selling model for the Bow Tie brand, netting 164,731 deliveries. That was enough to overtake the F-Series, and comes as a direct result of the ongoing microchip shortage, which stifled F-Series inventory and, as a result, sales levels.

Additionally, Ford’s Heavy Trucks (F-650 and F-750) were the brand’s fastest-growing model at over 123 percent.

Sales Results - Q2 2021 - USA - Chevrolet

MODELQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BLAZER+4.38% 20,59019,726-4.81%39,855 41,870
BOLT EUV* 406**406 0
BOLT EV+334.63% 10,8572,498+137.51%19,882 8,371
CAMARO-58.17% 2,7926,675-28.71%9,881 13,860
COLORADO-25.54% 14,77619,843-5.85%38,859 41,273
CORVETTE+224.15% 7,9712,459+132.23%14,582 6,279
EQUINOX+9.15% 55,44850,798-4.49%118,666 124,251
EXPRESS+39.37% 12,5529,006+31.88%29,429 22,315
IMPALA-87.60% 2522,033-89.80%714 6,998
LOW CAB FORWARD-1.43% 1,5151,537+2.83%2,472 2,404
MALIBU-61.31% 4,89912,661-33.49%31,886 47,944
SILVERADO+34.55% 164,731122,432+9.04%291,322 267,166
SONIC-78.83% 4472,111-76.57%1,512 6,452
SPARK+46.00% 7,7545,311+31.34%19,259 14,663
SUBURBAN+90.61% 13,3737,016+48.48%24,516 16,511
TAHOE+74.25% 27,90816,016+39.89%50,946 36,419
TRAILBLAZER+248.45% 23,3436,699+621.68%48,367 6,702
TRAVERSE+103.43% 45,39422,314+59.19%83,431 52,409
TRAX-19.47% 18,09222,466-30.88%35,047 50,708
CHEVROLET TOTAL+30.50% 433,155331,917+12.22%861,105 767,339

Truck Sales

In total, Ford truck sales fell 6.5 percent to 192,440 units. Meanwhile, Chevy sold 181,022 pickup trucks, up nearly 26 percent compared to Q2 2020.

Sales Numbers - Ford Truck Sales - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
FORD F-SERIES -12.49% 158,235 180,825 82% 88% -1.46% 362,032 367,387
FORD RANGER +36.78% 34,205 25,008 18% 12% +26.93% 58,371 45,988
TOTAL -6.51% 192,440 205,833 +1.70% 420,403 413,375

In the full-size pickup truck race, the Ford F-Series lost its title as America’s best-selling pickup truck during the quarter, with the Chevy Silverado outselling the F-Series by 6,496.

Meanwhile, the Ranger posted an impressive 37 percent growth rate to 34,205 units, outselling the Colorado more than two-fold. In this case, the Colorado was impacted by the chip shortage.

Sales Numbers - GM Truck Sales - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET COLORADO -25.54% 14,776 19,843 8% 14% -5.85% 38,859 41,273
CHEVROLET SILVERADO +34.55% 164,731 122,432 92% 86% +9.04% 291,322 267,166
TOTAL +26.17% 179,507 142,275 +7.05% 330,181 308,439

As such, Ford remains the best-selling purveyor of pickup trucks in America.

SUV Sales

Chevy outsold Ford when it comes to SUV sales during the second quarter of 2021.

Ford Expedition sales totaled 25,245 units thanks to an impressive gain of over 100 percent. However, the Tahoe (a rival to the Expedition) sold 27,908 units by itself, while the Suburban (a rival to the Expedition Max) sold another 13,373 units. Cumulatively, Chevy sold 41,281 units of the Tahoe and Suburban, which is an increase of more than 79 percent compared to the second quarter of 2020.

Sales Numbers - Ford SUV Sales - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
FORD EXPEDITION +101.08% 25,245 12,555 97% 100% +46.88% 47,508 32,345
FORD BRONCO * 801 * 3% 0% * 801 *
TOTAL +107.46% 26,046 12,555 +49.36% 48,309 32,345

We should note that we expect Ford to outsell Chevy when it comes to body-on-frame SUVs once the all-new Ford Bronco is running at full steam.

Sales Numbers - GM SUV Sales - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET TAHOE +74.25% 27,908 16,016 68% 70% +39.89% 50,946 36,419
CHEVROLET SUBURBAN +90.61% 13,373 7,016 32% 30% +48.48% 24,516 16,511
TOTAL +79.23% 41,281 23,032 +42.57% 75,462 52,930
.

Crossover Sales

Ford crossover sales grew 43.3 percent to 171,640 units during the second quarter of 2021. By comparison, Chevy crossover sales were up 40 percent to 174,130 units.

Sales Numbers - Ford Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
FORD EXPLORER +18.19% 52,997 44,839 31% 37% +16.90% 118,241 101,149
FORD ESCAPE +21.32% 44,502 36,680 26% 31% +0.82% 85,492 84,797
FORD BRONCO SPORT * 37,158 * 22% 0% * 60,514 0
FORD EDGE -18.27% 17,205 21,052 10% 18% -22.30% 39,355 50,651
FORD ECOSPORT -22.09% 13,426 17,232 8% 14% -12.77% 26,304 30,155
FORD MUSTANG MACH-E * 6,361 * 4% 0% * 12,975 0
TOTAL +43.28% 171,649 119,803 +28.54% 342,881 266,752

The all-new Mustang Mach-E and Bronco Sport enabled The Blue Oval brand to continue to close the gap on its Bow Tie rival during Q2 2021.

Sales Numbers - GM Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET BOLT EUV * 406 * 0% 0% * 406 0
CHEVROLET BOLT EV +334.63% 10,857 2,498 6% 2% +137.51% 19,882 8,371
CHEVROLET TRAX -19.47% 18,092 22,466 10% 18% -30.88% 35,047 50,708
CHEVROLET TRAILBLAZER +248.45% 23,343 6,699 13% 5% +621.68% 48,367 6,702
CHEVROLET EQUINOX +9.15% 55,448 50,798 32% 41% -4.49% 118,666 124,251
CHEVROLET BLAZER +4.38% 20,590 19,726 12% 16% -4.81% 39,855 41,870
CHEVROLET TRAVERSE +103.43% 45,394 22,314 26% 18% +59.19% 83,431 52,409
TOTAL +39.86% 174,130 124,501 +21.58% 345,654 284,311

Car Sales

Ford car sales totaled just 18,270 units, a direct result of the Dearborn-based automaker completely discontinuing its sedan lineup, including the Fiesta, Focus, Fusion and Taurus.

Sales Numbers - Ford Cars - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
FORD MUSTANG -6.62% 14,676 15,717 80% 39% -5.43% 31,950 33,786
FORD FUSION -85.44% 3,564 24,484 20% 61% -81.35% 11,453 61,421
FORD GT +66.67% 30 18 0% 0% -35.05% 63 97
TOTAL -54.57% 18,270 40,219 -54.39% 43,466 95,304

Meanwhile, Chevy sold about 6,000 more passenger cars at 24,115 units. Though Chevy has discontinued several car lines such as the Sonic, Cruze, Impala, Volt and SS performance sedan, it still continues to offer the Spark, Malibu, Camaro and Corvette.

Sales Numbers - Chevy Cars - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET CAMARO -58.17% 2,792 6,675 12% 21% -28.71% 9,881 13,860
CHEVROLET CORVETTE +224.15% 7,971 2,459 33% 8% +132.23% 14,582 6,279
CHEVROLET SPARK +46.00% 7,754 5,311 32% 17% +31.34% 19,259 14,663
CHEVROLET SONIC -78.83% 447 2,111 2% 7% -76.57% 1,512 6,452
CHEVROLET MALIBU -61.31% 4,899 12,661 20% 41% -33.49% 31,886 47,944
CHEVROLET IMPALA -87.60% 252 2,033 1% 7% -89.80% 714 6,998
TOTAL -22.83% 24,115 31,250 -19.09% 77,834 96,196

Van Sales

Ford out sold Chevy in the van segment more than three-fold during Q2 2021. It’s worth noting that The Bow Tie brand fields a single offering, the Express, versus The Blue Oval’s Transit Connect, Transit, and E-Series (the E-Series is currently available exclusively as a cutaway).

Sales Numbers - Chevy Van Sales - Q1 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET EXPRESS +39.37% 12,552 9,006 100% 100% +31.88% 29,429 22,315
TOTAL +39.37% 12,552 9,006 +31.88% 29,429 22,315

Express sales totaled 12,552 units for a 39.4 percent increase in sales volume, while Ford van sales increased 32 percent to 40,341 units.

Sales Numbers - Ford Van Sales - Q1 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
FORD TRANSIT CONNECT +37.83% 9,317 6,760 23% 22% +18.25% 16,940 14,325
FORD TRANSIT +35.21% 24,262 17,944 60% 59% -5.60% 51,713 54,780
FORD E-SERIES +16.55% 6,762 5,802 17% 19% +9.03% 17,335 15,900
TOTAL +32.24% 40,341 30,506 +1.16% 85,988 85,005

Notably, the Ford Transit Connect, Transit, and E-Series all experienced an increase in sales.

EV Sales

When looking specifically at sales of battery electric vehicles, Ford sold 6,361 units of the Mustang Mach-E, currently its only EV on sale.

Sales Numbers - Chevy EV Sales - Q1 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET BOLT EV +334.63% 10,857 2,498 96% 100% +137.51% 19,882 8,371
CHEVROLET BOLT EUV * 406 * 4% 0% * 406 0
TOTAL +350.88% 11,263 2,498 +142.36% 20,288 8,371

By comparison, Chevy sold 11,263 units of its two Bolt offerings, an increase of 350 percent year-over-year.

Sales Numbers - Ford EV Sales - Q1 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
FORD MUSTANG MACH-E * 6,361 * 100% NAN% * 12,975 0
TOTAL * 6,361 * * 12,975 0

Overall, the Ford brand sold 18,657 more units than Chevy during the second quarter of 2021, mostly as a result of higher van and truck sales. However, it’s worth noting that General Motors (Chevrolet, Cadillac, Buick and GMC brands) sold more vehicles than the Ford Motor Company (the Ford brand plus Lincoln) during the same timeframe, with GM posting 688,236 deliveries to Ford’s 475,327 units.

About The Numbers

Ford Motor Company Q2 2021 sales reports:

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Comments

  1. Roy Chile’s

    FORD put all its energy in itself and none in LINCOLN when there is room for both 2B #1 sellers. FORD got 3 new models with 2 more on the way LINCOLN got none while CADILLAC is showcasing its new Lyric model in ads

    Reply
  2. Mark L Bedel

    I think sales numbers as just sales numbers without much context are somewhat meaningless. What was available in the current marketplace while shoppers were shopping? What is their perceptions of the brands and models they have available? So much more than “look, we sold more, so we must be better!”

    Reply
  3. NCEcoBoost

    Who gives a damn about the second quarter when the third is now over?

    Reply

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