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Lincoln Corsair Sales Increase 11 Percent During Q2 2021

By Francisco Cruz

September 26, 2021 7:14 pm

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Lincoln Corsair sales increased in the U.S. and Mexico during the second quarter of 2021 while totaling 682 deliveries in Canada.

Lincoln Corsair Sales - Q2 2021 - United States

In the United States, Lincoln Corsair deliveries totaled 6,393 units in Q2 2021, an increase of about 11 percent compared to 5,763 units sold in Q2 2020.

In the first six months of the year, Corsair sales increased about 21 percent to 13,507 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CORSAIR +10.93% 6,393 5,763 +21.32% 13,507 11,133

Lincoln Corsair Sales - Q2 2021 - Canada

In Canada, Lincoln Corsair deliveries totaled 682 units in Q2 2021.

In the first six months of the year, Corsair sales totaled 1,163 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CORSAIR * 682 * * 1,163 0

Lincoln Corsair Sales - Q2 2021 - Mexico

In Mexico, Lincoln Corsair deliveries totaled 64 units in Q2 2021, an increase of about 392 percent compared to 13 units sold in Q2 2020.

In the first six months of the year, Corsair sales increased about 107 percent to 112 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CORSAIR +392.31% 64 13 +107.41% 112 54

Competitive Sales Comparison (USA)

Lincoln Corsair sales performance during the second quarter of 2021 puts the small luxury crossover in eighth place out of 11 competitors. The pack was led by the Lexus NX with 17,604 sales, Acura RDX in second with 16,078 deliveries, Buick Envision in third with 15,526 deliveries, and the Mercedes-Benz GLB-Class in fourth with 10,360 sales. The new Audi Q3 placed fifth, Volvo XC40 in sixth, and combined BMW X1 and X2 (which are the same vehicle with different bodies) sales placed seventh. The Corsair followed in eighth, outselling the rest of the segment, including the Mercedes-Benz GLA-Class, Cadillac XT4 as well as the discontinued Infiniti QX30.

Sales Numbers - Luxury C-Segment Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
LEXUS NX +54.20% 17,604 11,416 17% 18% +41.10% 32,066 22,725
ACURA RDX +38.64% 16,078 11,597 16% 18% +21.71% 27,690 22,750
BUICK ENVISION +97.01% 15,526 7,881 15% 12% +75.54% 26,002 14,813
MERCEDES-BENZ GLB-CLASS +54.65% 10,360 6,699 10% 10% +51.41% 17,441 11,519
AUDI Q3 +123.76% 9,870 4,411 10% 7% +85.06% 18,445 9,967
VOLVO XC40 +63.28% 9,062 5,550 9% 9% +56.16% 14,866 9,520
BMW X1 +162.42% 6,054 2,307 6% 4% +55.62% 10,022 6,440
BMW X2 +14.82% 2,030 1,768 2% 3% -16.95% 3,367 4,054
LINCOLN CORSAIR +10.93% 6,393 5,763 6% 9% +21.32% 13,507 11,133
MERCEDES-BENZ GLA-CLASS +85.32% 5,241 2,828 5% 4% +36.22% 10,617 7,794
CADILLAC XT4 -36.85% 2,512 3,978 2% 6% -12.84% 7,966 9,140
INFINITI QX30 -100.00% 0 21 0% 0% -99.25% 1 133
TOTAL +56.85% 100,730 64,219 +40.01% 181,990 129,988

The performance nets Lincoln Corsair a 6 percent segment share during the quarter, which is much less than half of the 17 percent controlled by Lexus NX, the 16 percent held by the Acura RDX, and 15 percent accounted for by the Buick Envision. The Mercedes-Benz GLB-Class and Audi Q3 each claimed 10 percent. Meanwhile the Volvo XC40 reported 9 percent, BMW X1 and X2 claimed 8 percent combined, and the rest of the segment had a segment share of 5 percent or less.

Sales Numbers - MBZ C-Segment Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
MERCEDES-BENZ GLB-CLASS +54.65% 10,360 6,699 66% 70% +51.41% 17,441 11,519
MERCEDES-BENZ GLA-CLASS +85.32% 5,241 2,828 34% 30% +36.22% 10,617 7,794
TOTAL +63.76% 15,601 9,527 +45.28% 28,058 19,313

Combining the two Mercedes-Benz offerings in the segment gives the German automaker a combined 15,601 deliveries for a 15 percent segment share.

Sales Numbers - BMW C-Segment Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
BMW X1 +162.42% 6,054 2,307 75% 57% +55.62% 10,022 6,440
BMW X2 +14.82% 2,030 1,768 25% 43% -16.95% 3,367 4,054
TOTAL +98.38% 8,084 4,075 +27.59% 13,389 10,494

Meanwhile, combining the two BMW entries in the space results in 8,084 units for an 8 percent share.

The compact premium crossover segment (premium crossover C-segment) expanded nearly 57 percent to 100,730 units during the second quarter of 2021, meaning the Corsair underperformed the segment average. Notably, the Corsair reported the lowest sales growth in the segment.

The Ford Authority Take

The increase in Lincoln Corsair sales during the second quarter of 2021 is welcome news following complications brought on by the ongoing COVID-19 pandemic, which Lincoln parent firm, Ford Motor Company, as well as all other automakers, to idle all vehicle production in the Americas, Europe, China, South America, and in other parts of the world during the various periods of the 2020 calendar year. Production resumed in May 2020 for Ford’s North American operations.

The fact that Corsair sales increased but at a pace slower than that of its direct rivals is likely the result of sub-optimal inventory levels caused by the ongoing microchip shortage.

It’s also worth noting that all four of Lincoln’s utility models posted an increase during the second quarter of 2021.

Sales Numbers - Lincoln Utilities - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
LINCOLN CORSAIR +10.93% 6,393 5,763 28% 33% +21.32% 13,507 11,133
LINCOLN NAUTILUS +20.23% 6,055 5,036 27% 29% +11.15% 11,427 10,281
LINCOLN AVIATOR +43.68% 5,770 4,016 26% 23% +22.45% 11,856 9,682
LINCOLN NAVIGATOR +59.91% 4,396 2,749 19% 16% +40.35% 9,228 6,575
TOTAL +28.75% 22,614 17,564 +22.16% 46,018 37,671

We anticipated Corsair sales to improve once the coronavirus-related issues were resolved due to the following factors:

  1. The Corsair being a better, more modern, and more appealing product than the Lincoln MKC, which it replaced.
  2. Increased consumer interest in and demand for luxury utilities.
  3. A stronger, more attractive Lincoln brand, resulting in higher interest in and demand for the brand’s products.

However, the ongoing microchip shortage is likely to impact Corsair sales in a negative way during the remainder of the year.

About The Numbers

  • All percent change figures compared to Lincoln Corsair sales for Q2 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
Ford Motor Company Q2 2021 sales reports:

Corsair News

All Corsair News

By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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