Ford Authority

Lincoln Ranked Below Average In J.D. Power 2021 Initial Quality Study

Yesterday, Ford Authority reported that Ford ranked right at the market average in J.D. Power’s 2021 Initial Vehicle Quality Study, a big improvement on its below-average ranking last year. The same can’t be said for Lincoln, however, which found itself just below average in the 2021 Initial Vehicle Quality Study (IQS), though it did improve its score significantly compared to one year ago.

This year, Lincoln just barely missed the mark with a score of 163 problems per 100 vehicles – one measly point below the industry average of 162. However, the luxury automaker trailed a pair of its key rivals in that regard – Lexus (144) and Genesis (148) – though it tied Porsche (163) and ranked ahead of Jaguar (165), BMW (166), Infiniti (170), Cadillac (173), Mercedes-Benz (193), Acura (200), Land Rover (200), and Audi (240).

Initial quality is measured by the number of problems experienced by owners per 100 vehicles (PP100) during the first 90 days of ownership, with a lower score reflecting higher quality. Interestingly, while overall new-vehicle quality improved by two percent over last year’s study, mass-market brands continue to outperform luxury brands in this regard, which can be attributed to the presence of more complex technologies in premium vehicles.

Regardless, both Ford and Lincoln showed improvement in initial quality in the first year with CEO Jim Farley at the helm. When he took over that role last year, Farley specifically targeted warranty costs as an area the automaker needed to address through improved quality. This led to FoMoCo charging its suppliers for half the cost of warranty issues, and in the months since, Ford has been pleased with the results of its efforts, despite some challenges with the 2021 Ford Bronco and 2021 Ford Mustang Mach-E launches.

As has been the case in prior years, the presence of technology is the main driver of problems with new vehicles. The most cited issues in this year’s study are related to Android Auto/Apple CarPlay connectivity problems and finicky infotainment systems that have become commonplace in new vehicles.

We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for more Lincoln news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. JEG

    Doesn’t surprise me. Lincoln without a sedan or a coupe is way behind its competirors. Not only that, Lincoln isn’t even competitive or an option for a luxury car buyer when is not capable of offering what its competition does.

  2. Shawn

    MKz, Continental, MKS, Horrendous MkT, Lincoln has its best lineup, nicest interiors, and has been profitable towards overall bottom line as of recently.
    Lincoln is definitely on the upswing. It’s not about overall sales numbers it’s about plant utilization and profit per vehicle.
    Additionally, not a lot of people know the Chinese purchased JD power and I don’t put a whole lot of weight behind anything they put out. They seem to have spread out into numerous other consumer goods like dishwashers washing machine hotels etc it’s all about JD power making money and people paying to use their ratings it’s as much of a sham is the motor trend car of the Year.

  3. Gary

    JD power had not been owned by Chinese since 2019. In 2019, J.D. Power was acquired by Thoma Bravo and, as part of this acquisition, J.D. Power was merged with Autodata Solutions, a provider of data and software for the automotive industry.
    Formerly: J.D. Power and Associates
    Founder: J.D. Power III
    Industry: Market Research
    Key people: Dave Habiger, President and CEO


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