Lincoln Automotive Financial Services has been around for years now, offering customers of the brand an all-inclusive financing solution that also includes a full suite of services such as Lincoln Concierge, which provides roadside assistance and pickup and delivery. LAFS has proven quite successful so far, most notably topping J.D. Power’s U.S. Consumer Financing Satisfaction Study for eight consecutive years. Now, General Motors will look to follow in those footsteps with the introduction of Cadillac Financial when it launches in mid-2022, according to Automotive News.
Cadillac Financial will operate under the GM Financial umbrella, offering many of the same services already provided by Lincoln Automotive Financial Services – including a new, separate website, a concierge service, and certified customer experience teams that are dedicated solely to Cadillac. In addition to Lincoln, other automakers offer separate financing arms for luxury brands, including Lexus.
The idea behind these separate entities is to provide a more personalized experience for luxury vehicle owners, who generally expect a higher level of customer service not only in the salesroom – but in other areas of ownership as well. Currently, with GM Financial, there is no difference in the financing experience for customers of the automaker, whether they’re buying a Chevy or a Cadillac.
While Lincoln has enjoyed tremendous success in J.D. Power’s rankings, the same cannot be said for GM Financial, at least in terms of the luxury vehicle segment. Last year, GM ranked in last place among all luxury lenders. The automaker fared a bit better in the mass market segment with a sixth-place finish, though it still trailed Ford Credit, which ranked third.