Most concept vehicles and project cars are labors of love from the companies and creators that love to customize automobiles just for the sake of it. But every once in a while a collaboration comes along that signifies something more. Enter the Dragg Maverick pickup, a beach rescue patrol vehicle based on the 2022 Ford Maverick that’s designed with function in mind, in addition to being a net positive for the California city that enabled its construction. The pickup is one of many concepts Ford will bring to SEMA 2021.
While Ford released plenty of pictures that feature the all-new compact pickup near the water, the Dragg (Drag Racing Against Gangs and Graffiti) Maverick is intended to live and work by the beach. The Dragg Maverick Pickup is therefore perfectly outfitted to serve in Oxnard, California – the city where’s it’s from. More specifically, the truck originated out of an Oxnard Union High School afterschool program meant to steer at-risk youth towards careers in the auto industry. Together with local law enforcement, the school pairs students with industry professionals to create unique products.
In this case, the Dragg Maverick pickup is all function, although the livery created for the truck is innovative and attractive. The no-frills and sensible additions to the pickup include a Ford Licensed Accessories bed topper complete with toolbox swing cases, a roof rack, and crossbars. Rounding out the upgrades are a watersports carrier, unique fender flares, custom Neosupreme front seat covers from Cover King, a sunshade, and off-road cube lights. As the first picture illustrates, the wheels are also upgraded from the stock XLT set, with unique paint to match the livery.
While many Maverick pickups have spent time near the water, the Dragg Maverick pickup is the one local authorities would likely pick to patrol the beach. Better yet, it’s a concept vehicle that came from a worthy cause.