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Ford Argentina Sales Decrease 17 Percent In September 2021

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Ford Argentina sales decreased 17 percent to 2,895 units in September 2021 compared to September 2020 results. The figures placed Ford as the fourth best-selling car brand in Argentina, behind Toyota, Fiat and Volkswagen.

Individual model sales performance was as follows:

During the nine months of the 2021 calendar year, Ford Argentina sales decreased 1.6 percent to 23,094 units.

Sales Results - September 2021 - Argentina - Ford

MODELSEP 2021 / SEP 2020SEPTEMBER 2021SEPTEMBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO SPORT* 23**799 *
ECOSPORT-15.47% 579685-50.75%2,675 5,432
F-SERIES+135.59% 13959+61.20%511 317
FIESTA-100.00% 08-93.33%14 210
FOCUS-90.91% 111-98.80%5 416
KA-91.46% 1091,277-45.42%4,230 7,750
KUGA-50.00% 36+9.47%266 243
MONDEO-27.59% 2129-70.80%127 435
MUSTANG0.00% 11+237.50%27 8
RANGER+23.81% 1,5861,281+45.76%11,745 8,058
TERRITORY+438.81% 36167+1,806.74%1,697 89
TRANSIT0.00% 6060+150.13%938 375
FORD TOTAL-17.29% 2,8953,500-1.66%23,094 23,485

The Ford Authority Take

Ford Argentina sales registered a non-insignificant decrease in September 2021 compared to September 2020, representing the fifth consecutive month of declines for The Blue Oval brand in the South American country. However, the 2,895 units that Ford delivered last month marks a significant volume recovery compared to other months thus far in 2021. In fact, the September performance also marks the highest sales result in the Argentine market since March 2021.

Despite the sharp decline in sales of models like the Ka, which ceased being manufactured in Brazil and imported to Argentina, three Ford models managed to post gains sales volume gains in Argentina during September. The domestically-built Ranger led the recovery and established itself as the best-selling model in Brazil. It was followed by the Territory and the F-150, each posting outstanding triple-digit increases.

In addition, the restart of Ford EcoSport sales in Argentina via Indian-made units also helped September 2021 sales volume. The subcompact crossover managed to gain sales volume from the few dozen sold in recent months, positioning itself as the second best-selling Ford model in the country during the month.

About The Numbers

Further Reading & Sales Reporting

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