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Ford Brazil Sales Decrease 75 Percent In August 2021

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Ford Brazil sales decreased 75 percent to 2,549 units in August 2021 compared to August 2020 results.

Individual model sales performance was as follows:

During the first eight months of the 2021 calendar year, Ford Brazil sales decreased 63 percent to 29,756 units.

Sales Results - August 2021 - Brazil - Ford

MODELAUG 2021 / AUG 2020AUGUST 2021AUGUST 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ECOSPORT-99.15% 182,106-78.82%2,982 14,078
KA-99.06% 626,564-81.22%10,266 54,664
MUSTANG-84.21% 319-2.04%240 245
RANGER+70.45% 2,1801,279+17.76%13,809 11,726
TERRITORY* 170**1,775 *
FORD TOTAL-75.08% 2,54910,230-63.34%29,756 81,159

The Ford Authority Take

Ford Brazil sales suffered yet another drastic drop in August 2021, as FoMoCo continues the transition from being a local manufacturer to an importer. In fact, last month’s negative result represents the 20th consecutive month that The Blue Oval brand has seen a contraction in sales volume in the South American country.

2020 Ford Ranger Storm

One bright spot within the report is the Ford Ranger, which performed very well in August. The midsize pickup, manufactured in Brazil’s neighboring country of Argentina, registered its best sales month for both 2021 as well as during the last few years in the Brazilian market, consolidating its new position as the best-selling Ford vehicle there.

About The Numbers

Further Reading & Sales Reporting

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