Ford Authority

Ford Brazil Sales Decrease 87 Percent In September 2021

Ford Brazil sales decreased 87 percent to 1,621 units in September 2021 compared to September 2020 results.

Individual model sales performance was as follows:

During the first nine months of the 2021 calendar year, Ford Brazil sales decreased 66 percent to 31,376 units.

Sales Results - September 2021 - Brazil - Ford

MODELSEP 2021 / SEP 2020SEPTEMBER 2021SEPTEMBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ECOSPORT-99.81% 42,072-81.51%2,986 16,150
KA-99.29% 598,292-83.60%10,325 62,956
MUSTANG-73.68% 519-7.20%245 264
RANGER-19.88% 1,3501,685+13.04%15,159 13,410
TERRITORY-51.91% 126262+625.19%1,900 262
FORD TOTAL-86.99% 1,62112,458-66.48%31,376 93,616

The Ford Authority Take

Ford Brazil sales saw another dramatic decrease in September, when The Blue Oval brand selling 10,837 less units than during the same month in 2020. In fact, this new negative performance represents the 21st consecutive month that Ford has suffered a drop in sales in the Brazilian market.

In September, all Ford nameplates in Brazil suffered significant double-digit drops, including the Ranger, which has become the brand’s best-selling model in Brazil after local production of the Ka and EcoSport ceased. Sales of the midsize pickup fell nearly 20 percent after setting a record 2,180 deliveries in August.

In January, the automaker announced that it will cease all local production in Brazil, becoming a national sales company that will sell and market vehicles imported from other countries.

About The Numbers

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