Ford originally launched its Built for America ad campaign back in May of 2020 with a video highlighting the important role that manufacturing plays in the U.S. on the verge of reopening its plants amid the onset of the COVID-19 pandemic. A follow-up ad spot centered around the construction of the Ford Rouge Electric Vehicle Center, where the 2022 Ford F-150 Lightning will be built, while a third focused on Ford’s position as the top assembler of vehicles in America and the largest employer of U.S. hourly autoworkers. Now, the Ford Built for America campaign is back with another video with innovation as its theme.
“Innovation usually looks something like this,” the narrator says as clips of a space shuttle and computers flash across the screen. “But what if it didn’t? What if it looked like a family truck that powers a family home?” referring to the F-150 Lightning. “What if it looked like an ordinary drive made extraordinary?” the narrator asks while we watch someone activate BlueCruise in their Ford Mustang Mach-E.
The video then cuts to a Ford development studio with both an F-150 Lightning and Mach-E present and asks, “what if it looked like a 118-year-old company that puts in the work so that everything just works,” while showing off how FordPass can “start” the all-electric E-Transit. “What if we changed what innovation looks like? From floating around in your own personal space capsule up here, to what we could build for all Americans down here?”
The video ends with a clip of a Ford Bronco climbing a hill, top off, while its occupants are seemingly enjoying their outing in the middle of nowhere. Altogether, it’s an interesting concept, and quite fitting for the ongoing Built for America series that aims to show off Ford’s engineering and manufacturing prowess.