Ford EcoSport sales decreased in the United States, Canada, Mexico, Brazil, and Argentina during the third quarter of 2021.
Ford EcoSport Sales - Q3 2021 - United States
In the United States, Ford EcoSport deliveries totaled 8,190 units in Q3 2021, a decrease of about 52 percent compared to 17,045 units sold in Q3 2020.In the first nine months of the year, EcoSport sales decreased about 27 percent to 34,494 units.
MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
ECOSPORT | -51.95% | 8,190 | 17,045 | -26.92% | 34,494 | 47,200 |
Ford EcoSport Sales - Q3 2021 - Canada
In Canada, Ford EcoSport deliveries totaled 617 units in Q3 2021, a decrease of about 47 percent compared to 1,171 units sold in Q3 2020.In the first nine months of the year, EcoSport sales decreased about 37 percent to 2,373 units.
MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
ECOSPORT | -47.31% | 617 | 1,171 | -36.57% | 2,373 | 3,741 |
Ford EcoSport Sales - Q3 2021 - Mexico
In Mexico, Ford EcoSport deliveries totaled 478 units in Q3 2021, a decrease of about 18 percent compared to 580 units sold in Q3 2020.In the first nine months of the year, EcoSport sales decreased about 25 percent to 1,557 units.
MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
ECOSPORT | -17.59% | 478 | 580 | -24.86% | 1,557 | 2,072 |
Ford EcoSport Sales - Q3 2021 - Brazil
In Brazil, Ford EcoSport deliveries totaled 62 units in Q3 2021, a decrease of about 99 percent compared to 6,256 units sold in Q3 2020.In the first nine months of the year, EcoSport sales decreased about 82 percent to 2,986 units.
MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
ECOSPORT | -99.01% | 62 | 6,256 | -81.51% | 2,986 | 16,150 |
Ford EcoSport Sales - Q3 2021 - Argentina
In Argentina, Ford EcoSport deliveries totaled 646 units in Q3 2021, a decrease of about 64 percent compared to 1,819 units sold in Q3 2020.In the first nine months of the year, EcoSport sales decreased about 51 percent to 2,675 units.
MODEL | Q3 2021 / Q3 2020 | Q3 2021 | Q3 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
ECOSPORT | -64.49% | 646 | 1,819 | -50.75% | 2,675 | 5,432 |
Competitive Sales Comparison (USA)
Ford EcoSport sales performance during the third quarter of 2021 places the small crossover in 11th place out of 20 rivals in its competitive set. The Ford crossover was outsold by the Honda HR-V in first, followed by the new Chevrolet Trailblazer (see running Trailblazer sales), Jeep Compass, Kia Soul, Nissan Kicks, Hyundai Kona, the all-new Buick Encore GX (see running Encore GX sales), Mazda CX-30, Volkswagen Taos, Jeep Renegade, and Kia Seltos
The Ford EcoSport outsold the Toyota C-HR, Hyundai Venue, Kia Niro, Chevrolet Trax (see running Chevrolet Trax sales), Mitsubishi Outlander Sport, Buick Encore (see Buick Encore sales), Mazda CX-3, and Fiat 500X.
Sales Numbers - Mainstream Subcompact Crossovers - Q3 2021 - United States
MODEL | Q3 21 / Q3 20 | Q3 21 | Q3 20 | Q3 21 SHARE | Q3 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|---|---|
HONDA HR-V | +48.40% | 36,957 | 24,904 | 14% | 9% | +70.55% | 105,398 | 61,799 |
CHEVROLET TRAILBLAZER | +147.35% | 25,531 | 10,322 | 10% | 4% | +334.08% | 73,898 | 17,024 |
JEEP COMPASS | -19.31% | 23,875 | 29,588 | 9% | 11% | -25.42% | 58,029 | 77,809 |
KIA SOUL | +1.29% | 21,565 | 21,290 | 8% | 8% | +9.06% | 60,345 | 55,331 |
NISSAN KICKS | +6.65% | 20,773 | 19,478 | 8% | 7% | +51.82% | 64,735 | 42,640 |
HYUNDAI KONA | -9.59% | 19,932 | 22,046 | 8% | 8% | +34.30% | 70,928 | 52,813 |
BUICK ENCORE GX | +3.00% | 16,500 | 16,019 | 6% | 6% | +119.47% | 61,179 | 27,876 |
MAZDA CX-30 | +25.22% | 13,570 | 10,837 | 5% | 4% | +70.81% | 47,474 | 27,793 |
VOLKSWAGEN TAOS | * | 13,104 | * | 5% | 0% | * | 18,043 | 0 |
JEEP RENEGADE | -43.76% | 10,663 | 18,961 | 4% | 7% | -8.43% | 41,957 | 45,820 |
KIA SELTOS | -34.11% | 10,167 | 15,431 | 4% | 6% | +43.52% | 42,352 | 29,509 |
FORD ECOSPORT | -51.95% | 8,190 | 17,045 | 3% | 6% | -26.92% | 34,494 | 47,200 |
TOYOTA C-HR | -32.65% | 7,945 | 11,797 | 3% | 4% | -3.62% | 32,388 | 33,604 |
HYUNDAI VENUE | +52.47% | 7,308 | 4,793 | 3% | 2% | +86.88% | 22,358 | 11,964 |
KIA NIRO | +45.66% | 7,254 | 4,980 | 3% | 2% | +44.13% | 19,071 | 13,232 |
CHEVROLET TRAX | -78.77% | 6,259 | 29,485 | 2% | 11% | -48.49% | 41,306 | 80,193 |
MITSUBISHI OUTLANDER SPORT | -38.61% | 4,739 | 7,719 | 2% | 3% | +17.21% | 28,722 | 24,504 |
BUICK ENCORE | -64.00% | 4,012 | 11,143 | 2% | 4% | -45.59% | 19,267 | 35,414 |
MAZDA CX-3 | -53.04% | 1,059 | 2,255 | 0% | 1% | -27.28% | 5,099 | 7,012 |
FIAT 500X | -30.97% | 312 | 452 | 0% | 0% | -13.27% | 980 | 1,130 |
TOTAL | -6.76% | 259,715 | 278,545 | +22.43% | 848,023 | 692,667 |
From a segment share standpoint, the EcoSport accounted for three percent of the segment, or just about one third of the 14 percent held by the Honda HR-V and significantly less than the 10 percent controlled by the Chevrolet Trailblazer and 9 percent held by the Jeep Compass. The Kia Soul, Nissan Kicks, and Hyundai Kona each held eight percent share. The Buick Encore GX held a six percent share while the Mazda CX-30 and new Volkswagen Taos held five percent each. All remaining rivals saw a four percent or less segment share.
The mainstream subcompact crossover segment contracted seven percent to 259,715 units during Q3 2021, meaning that EcoSport sales significantly underperformed the segment average.
The Ford Authority Take
The EcoSport’s substantial decrease in sales volume of just under 52 percent was among the steepest declines, but not the worst drop, when compared to the rest of the models that saw notably fewer sales during the quarter, most of which posted double-digit drops in sales volume. To wit, the Chevrolet Trax and Buick Encore reported the largest decreases of 79 and 64 percent, respectively, although it should be noted that those models have been supplanted by newer products from GM, namely the Chevrolet TrailBlazer and Buick Encore GX. However, Ford EcoSport sales sharply decreased while the segment moderately shrunk, meaning that the EcoSport did not keep up with the segment average.
A major contributor to the EcoSport’s declining fortunes was related to sub-optimal availability of the crossover at the retail level. In addition, recent news that Ford will stop importing the subcompact crossover from India after Q2 2022, which is when the assembly plant responsible for constructing the EcoSport is slated to go offline, can’t have helped sales volumes. That said, the EcoSport has never been a highly popular product. For instance, some 2020 examples sat unloved on dealer lots at the beginning of the third quarter of 2021, roughly a year after being produced. That’s quite the demoralizing turn of events, especially considering the ongoing shortage of vehicles.
What’s more, the segment, which continues to expand, has welcomed a bevy of all-new or significantly updated members to the club recently. The Hyundai Kona, Mazda CX-30, Jeep Renegade, Kia Seltos, Chevy Trailblazer and Volkswagen Taos are among that hallowed cohort.
On top of that, the EcoSport now also faces internal competition from the new Ford Bronco Sport, which is similar in size to the EcoSport but carries a starting price that’s roughly $6,000 higher. There’s also the all-new 2022 Ford Maverick, which starts at around the same price as the lame duck subcompact.
Going forward, we expect Ford EcoSport sales to drop even further than they already have, given its impending demise. Possibly working in the model’s favor is the addition of all-wheel drive as standard for 2022, a development that could attract more shoppers to the Ford offering. Meanwhile, increased competition will almost certainly limit the EcoSport’s sales success.
About The Numbers
- All percent change figures compared to Ford EcoSport Q3 2020 sales, unless noted otherwise
- In the United States, there were 77 selling days in Q3 2021 and 77 selling days in Q3 2020
- Ford Motor Company sales Q3 2021 U.S.A
- Ford sales Q3 2021 U.S.A. (Ford brand)
- Lincoln sales Q3 2021 U.S.A.
- Ford Motor Company sales July 2021 U.S.A.
- Ford sales July 2021 U.S.A. (Ford brand)
- Lincoln sales July 2021 U.S.A.
- Ford Motor Company sales August 2021 U.S.A.
- Ford sales August 2021 U.S.A. (Ford brand)
- Lincoln sales August 2021 U.S.A.
- Ford Motor Company sales September 2021 U.S.A.
- Ford sales September 2021 U.S.A. (Ford brand)
- Lincoln sales September 2021 U.S.A.
- Ford Europe sales Q3 2021
- Ford China sales Q3 2021
- Ford Motor Company Canada sales Q3 2021
- Ford Canada sales Q3 2021
- Lincoln Canada sales Q3 2021
- Ford Motor Company Argentina sales Q3 2021
- Ford Argentina sales July 2021 (Ford brand)
- Ford Argentina sales August 2021 (Ford brand)
- Ford Argentina sales September 2021 (Ford brand)
- Ford Motor Company Brazil sales Q3 2021
- Ford Brazil sales July 2021 (Ford brand)
- Ford Brazil sales August 2021 (Ford brand)
- Ford Brazil sales September 2021 (Ford brand)
- Ford Motor Company Korea sales Q3 2021
- Ford Motor Company Korea sales July 2021
- Ford Korea sales July 2021
- Lincoln Korea sales July 2021
- Ford Motor Company Korea sales August 2021
- Ford Korea sales August 2021
- Lincoln Korea sales August 2021
- Ford Motor Company Korea sales September 2021
- Ford Korea sales September 2021
- Lincoln Korea sales September 2021
- Ford Motor Company Korea sales July 2021
- Ford Motor Company Mexico sales Q3 2021
- Ford Motor Company Mexico sales July 2021
- Ford Mexico sales July 2021
- Lincoln Mexico sales July 2021
- Ford Motor Company Mexico sales August 2021
- Ford Mexico sales August 2021
- Lincoln Mexico sales August 2021
- Ford Motor Company Mexico sales September 2021
- Ford Mexico sales September 2021
- Lincoln Mexico sales September 2021
- Ford Motor Company Mexico sales July 2021
- Ford Russia sales Q3 2021
- Ford Russia sales July 2021
- Ford Russia sales August 2021
- Ford Russia sales September 2021
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Comments
maybe it’s because Ford couldn’t figure out what to call it.
eck oh sport or eek oh sport
that right there will piss off enough customers to look elsewhere
Ford blew it with this POS. I can’t believe they haven’t readied a successor. I guess Dearborn figures they make more money watching other OEMs sell vehicles. Once they lose customers to other OEMs, it’s hard to get them back. Unbelievable!!!