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Ford Expedition Sales Fall To Fourth Place In Segment During Q3 2021

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Ford Expedition sales decreased in the United States while increasing in Canada and Mexico during the third quarter of 2021.

Ford Expedition Sales - Q3 2021 - United States

In the United States, Ford Expedition deliveries totaled 16,696 units in Q3 2021, a decrease of about 14 percent compared to 19,402 units sold in Q3 2020.

In the first nine months of the year, Expedition sales increased about 24 percent to 64,204 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
EXPEDITION -13.95% 16,696 19,402 +24.07% 64,204 51,747

Ford Expedition Sales - Q3 2021 - Canada

In Canada, Ford Expedition deliveries totaled 1,301 units in Q3 2021, an increase of about 32 percent compared to 987 units sold in Q3 2020.

In the first nine months of the year, Expedition sales increased about 48 percent to 3,904 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
EXPEDITION +31.81% 1,301 987 +48.16% 3,904 2,635

Ford Expedition Sales - Q3 2021 - Mexico

In Mexico, Ford Expedition deliveries totaled 110 units in Q3 2021, an increase of about 45 percent compared to 76 units sold in Q3 2020.

In the first nine months of the year, Expedition sales decreased about 19 percent to 276 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
EXPEDITION +44.74% 110 76 -19.30% 276 342

Competitive Sales Comparison (USA)

The substantial 14 percent decrease in Ford Expedition sales volume during the third quarter of 2021 results in the nameplate dropping to fourth place in its segment, behind the Chevy Tahoe, Chevy Suburban, and GMC Yukon – all offerings from FoMoCo’s cross-town rival, General Motors.

To note, the “regular” Expedition is a rival to the Tahoe, while the extended-length Expedition Max goes up against the Suburban. Treating the Tahoe and Suburban as a single vehicle (the way Ford does with Expedition and Expedition Max) gives Chevrolet 33,869 combined deliveries, roughly 17,000 more than the Expedition (see running Chevy Tahoe sales and Chevy Suburban sales). The Expedition outsold the only remaining segment contenders – the Nissan Armada, Toyota Sequoia and Jeep Wagoneer.

It’s worth noting that all GM models in the segment experienced sales volume growth during the quarter, at the expense of all other rivals. The Chevy Suburban posted the largest increase of 28 percent, while the GMC Yukon (comprised of the regular-length Yukon and extended-length Yukon XL) posted the second-largest increase in volume, at 24 percent. This enabled the Yukon line to surpass the Ford Expedition in sales volume for the quarter.

Sales Numbers - Mainstream Full-Size SUVs - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET TAHOE +4.68% 24,202 23,121 36% 35% +26.21% 75,148 59,540
CHEVROLET SUBURBAN +28.07% 9,667 7,548 14% 11% +42.08% 34,183 24,059
GMC YUKON +7.31% 10,733 10,002 16% 15% +48.55% 36,975 24,891
FORD EXPEDITION -13.95% 16,696 19,402 25% 29% +24.07% 64,204 51,747
NISSAN ARMADA -13.19% 3,790 4,366 6% 7% +6.64% 18,684 17,520
TOYOTA SEQUOIA -16.99% 1,773 2,136 3% 3% +29.11% 6,111 4,733
JEEP WAGONEER * 42 * 0% 0% * 42 0
TOTAL +0.49% 66,903 66,575 +28.96% 235,347 182,490

From a segment share standpoint, the Tahoe/Suburban accounted for a combined 46 percent share, followed by 24 percent for the Yukon and 23 percent for the Expedition. The Armada and Sequoia trailed with 5 and 2 percent, respectively. Stellantis delivered 42 units of the all-new Jeep Wagoneer in Q3 2021. The all-new Jeep entry launched at the very end of the quarter.

Sales Numbers - Chevy Full-Size SUVs - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET TAHOE +4.68% 24,202 23,121 54% 57% +26.21% 75,148 59,540
CHEVROLET SUBURBAN +28.07% 9,667 7,548 22% 19% +42.08% 34,183 24,059
GMC YUKON +7.31% 10,733 10,002 24% 25% +48.55% 36,975 24,891
TOTAL +9.67% 44,602 40,671 +34.86% 146,306 108,490

Combining sales of all GM offerings in the segment – the Tahoe, Suburban and Yukon – gives Ford’s cross-town rival a 70 percent segment share, compared to 23 percent for the Expedition.

The full-size SUV segment expanded 4 percent to 73,598 units in Q3 2021. As we mentioned above, that means the 14 percent decrease in Expedition sales significantly underperformed the segment average.

The Ford Authority Take

The 14 percent decrease in Ford Expedition sales during Q3 2021 gives the Expedition a solid 23 percent share of the highly-lucrative mainstream, full-size SUV segment. That said, the 23 percent share represents a decrease of four percentage points over the year-ago quarter.

Two major factors help explain why Ford Expedition sales and market share decreased substantially in the third quarter of 2021. For starters, the Chevy Tahoe, Chevy Suburban, and GMC Yukon are in their first year of an all-new generation, while the Ford Expedition has remained essentially unchanged since the 2018 model year, when it was last overhauled (redesigned and re-engineered). To that end, GM’s product is fresher and, as a result, could be considered more attractive by customers.

Additionally, GM and Ford faced a major microchip deficit in Q3 2021, which forced both automakers to allocate the crucial parts to their most profitable and in demand vehicles. As such, it’s possible that The Blue Oval limited Expedition output in favor of other vehicles, such as the F-150 or F-Series Super Duty.

Fortunately, Ford will address any potential product issues via the 2022 Ford Expedition refresh, which was revealed in late Q3 2021. A standout feature of the updated cabin is the addition of the huge, vertically-oriented SYNC 4A display from the 2021 Mustang Mach-E and 2022 Ford F-150 Lightning. Additionally, the 2022 Expedition refresh introduces the rugged Expedition Timberline model as well as the Expedition Stealth Performance Package, both powered by the high-output version of the Ford 3.5L EcoBoost V6 engine.

As a result, the updated Expedition will likely be more attractive to customers shopping for a full-size SUV. That should, in turn, translate to an uptick in sales volume once the refreshed model launches. However, GM’s offerings will continue to represent strong contenders, while the new Jeep entry will remain a wild card.

Meanwhile, Ford is continuing to work on improving the supply of chips for its vehicles, though the deficit is not expected to be resolved any time soon.

About The Numbers

  • All percent change figures compared to Ford Expedition sales in Q3 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q3 2021 and 77 selling days in Q3 2020
  • Ford Expedition sales figures include sales for regular-length Expedition and extended-length Expedition MAX
Ford Motor Company Q3 2021 sales reports:
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Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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Comments

  1. Nico

    Give the Beast a V8!

    Reply
    1. Rinzler

      But the TTV6 makes more power and is faster… A V8 isn’t a solution to every car problem…

      Reply
    2. Wally

      What does a v8 bring to the table beside “it sounds nice”?

      Reply
  2. Ben Brodeur

    I’ve been waiting to purchase a 22 refreshed Expedition Max so why in hell would I want to buy a 21. Ford introduced the 22 a month ago & u still can’t order one, so it’s not surprising that buyers are turning to the refreshed GMC products. Ben

    Reply
    1. Rinzler

      Since Q3 ended in September, I don’t really think these numbers reflect a large number of people waiting for the 2022 MY Expedition.

      Reply
  3. Rinzler

    Ford needs to diversify it’s 3 row full-size offerings beyond the Expedition/Navigator twins. Although the Tahoe/Suburban/Yukon are all essentially the same vehicle, buyers view them as very different.

    Instead of trying to cover all markets from $50K up to over $90K with one vehicle, Ford should reintroduce a brand people love like Excursion. Excursion could ride on the same platform, replace the Expedition L, and have powertrains that include some of what the F-150 is doing. An Excursion Timberline with the Raptor powerplant would be a big hit in a full-size SUV of that nature.

    Reply
  4. Andre Marquand

    Ford should offer a V8 and an L6 Diesel, period.

    Reply
    1. Wally

      What does a V8 bring to the table? It’s not more powerful. The power band for a Turbo motor is way stronger. The diesel I could understand because of gas mileage, but the V8 is outdated 20th century Tech that can’t complete with 21st motors.(Powerboost)

      Reply
  5. Montana Man

    As both a shareholder and a Ford owner (F150), I have the same mindset owning share in Apple and their phones, watches and computers: First in sales means little to me if the best equipment remains profitable.
    I’ll compromise on “most” if it means I have the “best”.

    Reply
  6. Jeff

    Why don’t they just combine Tahoe and Suburban sales? It’s literally the same vehicle with the same horrendous reliability, cheap plastic interior and all of the above. Besides, you don’t see the Yukon being discriminated from the Yukon XL or the Expedition being separated from the Expedition Max.

    Reply

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