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U.S. Ford Motor Company Sales Decrease 17.7 Percent In September 2021

By Deivis Centeno

October 4, 2021 9:45 am

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Ford Motor Company sales fell 17.7 percent to 156,614 units during September 2021 in the United States. Sales decreased at both FoMoCo brands, the namesake Ford brand and as well as the Lincoln luxury brand.

“New products and improved inventories made Ford America’s best-selling automaker in September. Retail sales gained 34 percent, compared to August, and we expanded our retail share 3.8 percentage points. Inventory turn rates are at the highest we’ve ever seen, with 31 percent of our retail sales coming from filling customer orders,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “The highly anticipated Maverick had a successful launch at month’s end, while the new Bronco is flowing to dealers with in-transit vehicles up 200 percent compared to a month ago,” he added.

FoMoCo Sales Notes – U.S. September 2021

  • Total Ford Motor Company sales during September 2021 decreased 17.7 percent to 156,614 units
  • Ford saw strong expansion of its commercial truck sales in September, up 16.6 percent over August. Strong gains also came from F-Series, which was up 36.5 percent over last year.
  • With September improvements in production and inventory, relative to July, Ford’s retail sales increased 6.5 percent.
    • Ford’s production output expanded 79.8 percent relative to July, while inventory was up 34.4 percent. This added an additional 54,900 vehicles to stock levels, bringing the total to 214,500 vehicles in gross stock.
  • Ford brand SUV retail sales expanded 56.0 percent over August,§ while retail share increased an estimated 3.9 points to 10.1 percent. Compared to August, Bronco Sport gained 74.2 percent at retail, Mustang Mach-E retail sales were up 9.2 percent, while Explorer gained 155.0 percent.
  • On the strength of better production and inventory, Lincoln’s overall retail sales increased 52.6 percent, compared to August results. Sales totaled 7,647 for the month, as Lincoln’s entire lineup of SUVs posted sequential sales increases.
  • Inventory: August improvements in production and inventory paid off in September, with Ford’s retail sales up 34.3 percent over August 2021. The performance boosted Ford’s retail share for the month to an estimated 12.9 percent, up 3.8 percentage points over August

Brand & Model Sales

Ford sales decreased 17.5 percent to 148,967 units:

  • Ford Bronco sales totaled 3,396 units
    • Bronco is flowing to dealer lots with in-transit inventory up nearly 200 percent compared to last month
    • Bronco retail sales were up 26.4 percent over August
  • Ford Bronco Sport sales totaled 11,686 units
    • Bronco Sport retail sales were up 75.2 percent over August
  • Ford E-Series sales decreased 2.12 percent to 3,227 units
  • Ford EcoSport sales decreased 64.88 percent to 1,797 units
  • Ford Edge sales decreased 26.67 percent to 6,738 units
  • Ford Escape sales decreased 31.82 percent to 11,462 units
  • Ford Expedition sales decreased 20.87 percent to 5,884 units
  • Ford Explorer sales decreased 5.29 percent to 20,092 units
    • Explorer retail sales were up 155 percent compared to August on improved availability
  • Ford F-Series sales decreased 17.74 percent to 63,164 units
    • F-Series continued to expand its lead as America’s best-selling truck for 2021
    • The nameplate lead year-todate now stands at 100,059 trucks; this is an expansion of 23,487 in September compared to August
    • Sales of F-150 PowerBoost Hybrid with its onboard generator totaled 3,537 pickups
    • F-150 Lightning reservations have now surpassed the 150,000 mark, with over 75 percent of these reservations coming from outside of Ford
  • Ford Fusion sales decreased 99.5 percent to 42 units
  • Ford GT sales decreased 54.55 percent to 10 units
  • Ford Heavy Trucks sales increased 43.36 percent to 1,230 units
  • Ford Maverick sales totaled 506 units
  • Ford Mustang sales decreased 36.66 percent to 2,728 units
  • Ford Mustang Mach-E sales totaled 1,578 units
    • Mustang Mach-E retail sales expanded 9.2 percent in September
    • With 18,855 Mach-E sold through September, Mach-E ranks second in full electric SUV sales behind Tesla’s Model Y
  • Ford Ranger sales decreased 44.79 percent to 5,104 units
  • Ford Transit sales decreased 29.65 percent to 9,939 units
  • Ford Transit Connect sales decreased 89.63 percent to 384 units

Lincoln sales decreased 20.9 percent to 7,647 units:

During the first nine months of the 2021 calendar year, Ford Motor Company sales decreased 7 percent to 1,397,504 units.

Sales Results - September 2021 - USA - Ford

MODELSEP 2021 / SEP 2020SEPTEMBER 2021SEPTEMBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO* 3,396**10,204 *
BRONCO SPORT* 11,686**81,204 *
E-SERIES-2.12% 3,2273,297+5.09%26,467 25,186
ECOSPORT-64.88% 1,7975,117-26.92%34,494 47,200
EDGE-26.67% 6,7389,189-28.51%54,951 76,862
ESCAPE-31.82% 11,46216,811-15.15%111,791 131,753
EXPEDITION-20.87% 5,8847,436+24.07%64,204 51,747
EXPLORER-5.29% 20,09221,215-0.02%160,174 160,209
F-SERIES-17.74% 63,16476,785-9.20%534,831 589,034
FUSION-99.50% 428,367-87.12%11,678 90,664
GT-54.55% 1022-29.93%103 147
HEAVY TRUCKS+43.36% 1,230858+66.76%9,889 5,930
MAVERICK* 506**506 *
MUSTANG-36.66% 2,7284,307-13.80%41,065 47,637
MUSTANG MACH-E* 1,578**18,855 *
RANGER-44.79% 5,1049,244-2.20%72,706 74,338
TRANSIT-29.65% 9,93914,127-15.88%78,799 93,670
TRANSIT CONNECT-89.63% 3843,704-22.27%19,621 25,241
FORD TOTAL-17.50% 148,967180,563-6.73%1,331,542 1,427,599

Sales Results - September 2021 - USA - Lincoln

MODELSEP 2021 / SEP 2020SEPTEMBER 2021SEPTEMBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
AVIATOR-18.12% 1,7262,108-2.06%15,474 15,800
CONTINENTAL-96.61% 14413-63.97%1,395 3,872
CORSAIR-23.94% 2,0402,682-6.45%17,005 18,177
MKZ-99.46% 61,113-83.57%1,665 10,133
NAUTILUS+35.26% 2,6661,971+13.23%18,176 16,052
NAVIGATOR-13.09% 1,1951,375+19.95%12,247 10,210
LINCOLN TOTAL-20.92% 7,6479,670-11.34%65,962 74,396

Sales Results - September 2021 - USA - FMC Totals

BRANDSEP 2021 / SEP 2020SEPTEMBER 2021SEPTEMBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
FORD TOTAL-17.50% 148,967180,563-6.73%1,331,542 1,427,599
LINCOLN TOTAL-20.92% 7,6479,670-11.34%65,962 74,396
FMC USA TOTAL-17.67% 156,614190,233-6.96%1,397,504 1,501,995

About The Numbers

  • All percent change figures compared to Ford Motor Company sales for September 2020, unless noted otherwise

Further Reading & Sales Reporting

By Deivis Centeno

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