Ford Authority

Ford Pro CEO Ted Cannis Says Fleet Customers Wary About EV Pivot

Ford is betting big on electric vehicles, spending billions over the next several years to build new assembly plants, battery plants, and EV models across the globe. That’s also true for the commercial side of the business, as the Ford F-150 Lightning Pro and Ford E-Transit will soon provide fleet customers with significantly lower operating costs than their ICE-powered counterparts. Ford expects those fleet customers to be eager to adopt, predicting that EVs will encompass 30 percent of the full-size truck market and 70 percent of the full-size van market by 2030. However, at least in the short term, those customers are a bit wary of going electric, Ford Pro CEO Ted Cannis recently told Reuters.

While the F-150 Lightning Pro and E-Transit “are targeted at real people doing real work,” Cannis said, fleet buyers are taking a “wait and see” attitude. Cannis attributed this to the fact that “there is still a fear of the unknown,” mostly due to the lack of clarity on future government regulations and policy surrounding EVs, as well as the simple fact that many fleet customers don’t have any experience with electric vehicles.

Ford remains positive about the long-term future of its electrified products, however, and it has good reason to. The E-Transit has secured over 24,000 reservations since they became available, and over 150,000 customers have lined up to place a $100 deposit on an F-150 Lightning reservation. Many also believe that EV adoption in the commercial segment will help sway more Americans toward electric vehicles, too.

Regardless, it’s understandable that commercial customers might be a bit hesitant to replace their fleets with EVs. The E-Transit does offer significantly less range than its ICE counterparts – an EPA estimated 126 miles – and is roughly $9,000 more expensive, though Ford has said that scheduled maintenance costs for the all-electric Transit are estimated to be 40 percent less than the average scheduled maintenance costs for a gas-powered Transit over eight years or 100,000 miles.

We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Michael Fornetti

    To me, this is a no brainer.
    No oil changes, not back end cleanup sensors, Transmission replaced by VFD, much simpler to assemble.
    Let me test one with my 28 foot race care trailer outfitted with solar panels on by new, all electric superduty.

  2. Lee

    “Ford is betting big on electric vehicles”… y’all, I’ve got a Benjamin that says their gonna lose the bet.

  3. cj

    My business is schedule is unpredictable…..Electrical and HVAC Repair….you mabe to one trip 14 miles then next 75…then have to run to a supply house to get parts etc….and a ton of vans are sold to business like that….with a range of only 130 miles….it will not work in my line of business….I run Transit vans…and another thing…EV will give trouble….and will take specialized parts….to repair…and not enough repair mechanics for these too….anyone that has owned a Electric Golf Cart will attest to problems they give as they age….There are markets for EVs….but it not really mainsteam small business…government agencys and large towns where not many miles are run and a predictable schedule….and they will improve….as time goes on…it be very interesting to see how many people buy them a second time….that tell the story…

  4. Dale

    Same. I can’t wait around for charging and only get 130mile range. Why can’t we be offered a hybrid model? I’m all for better gas mileage and the transition from ICE. Let make that small step forward now. Please offer a hybrid!


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