Ford Authority

Ford Ranked Below Average In 2021 J.D. Power Tech Experience Study

J.D. Power is constantly conducting studies on the automotive industry, and in many of them, Ford performs well. As Ford Authority previously reported, The Blue Oval placed fifth in the 2021 APEAL Study, and was ranked average in the 2021 Initial Vehicle Quality Study. Now, another study has revealed how some Ford owners feel about the overall tech experience, and the consensus places the brand behind several of its chief rivals.

Ford achieved an overall score of 470 out of 1,000, which placed it behind some key rivals such as Buick (478), Ram (483), GMC (498), and Hyundai (519), which was the highest-scoring mass market brand. Notably, Ford’s position in the J.D. Power study just behind the segment average of 473 and ahead of competitors such as Chevrolet (468), Chrysler (434), Dodge (434), and Jeep (424).

The 2021 J.D. Power U.S. Technology Experience Index Study surveyed owners of 2021 model year vehicles to gauge how they feel about the technology contained in their vehicles after 90 days of ownership. In addition to measuring the frequency of tech adoption among owners, it also gathers information about how owners feel about the execution of advanced features.

In regards to the biggest takeaways from the study, J.D. Power concluded that a substantial portion of owners are simply not using the technological features that don’t directly benefit them, but are receptive to advanced features like rear-view mirror cameras and ground-view cameras. However, other tech, like gesture controls, received poor marks and were rated negatively by respondents. Dealers also played a role in influencing how satisfied owners felt about their tech, and the showrooms that actually demonstrated advanced features to their customers helped owners become more confident with the tech, which in turn led to increased satisfaction rates.

Ford is planning to incorporate more advanced tech into its vehicles, and has already introduced the Blue Oval Intelligence connected vehicle platform into several models, namely the 2021 Ford Mustang Mach-E, where over-the-air updates have been widely embraced by current owners. The Blue Oval is anticipating that connected services will bring in $20 billion annually by 2030.

We’ll have more automotive insights like this to share soon, so be sure and subscribe to Ford Authority for around-the-clock Ford news coverage.

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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  1. JE

    It doesn’t surprise me. Besides the Mustang (not the make beleive Mustang calle Mach-e), the GT, the Bronco, the F-150, its pick ups lineup, the Explorer, the Focus and the Fiesta in Europe or the Mondeo and the Taurus in China, Ford/Lincoln lineup is composed of boring uninteresting cookie cutter SUV’s and crossovers.

    1. NCEcoBoost

      This has to do with the TECH experience (infotainment), not the appeal of the vehicles themselves.

  2. NCEcoBoost

    I DO find this survey questionable. Stellantis (Chrysler, Dodge, Jeep, RAM) is lauded practically everywhere for having the best infotainment in the industry and GM usually gets stellar marks as well. But, yes, my experience with Ford’s infotainment is anything but stellar. The in-car system works fine but when it has to communicate via the phone with FordPass, App Link, etc. or performing Sync updates, all heck usually breaks loose and the results aren’t pretty.

    1. Ted Logan

      Dodge is supposed to be good? I know Ford’s, since Microsoft, has been horrible. But I hate Dodge’s. Chevrolet’s is meh. I rented a Kia Optima recently and loved the setup in that. I still don’t believe JD is good for ANYTHING.

  3. Njia

    J.D. Power is useless (I know, I know – that’s not exactly a news flash). How can different GM brands rank differently (with Ford in the middle)? They all use the same software with slightly different icons that have no effect on the functionality.

    This is just more grist for the Zebra Corner (“Mahk”) and his anti-JDP YouTube videos. If you haven’t seen them, you need to do so right now.

  4. Lee

    Nobody cares what Chinese owned JD Power thinks about anything.

    1. Ted Logan

      The Chinese government is very racist, so I don’t care what they think.

  5. Richard

    Again, who cares?

  6. Nick

    Kia above Honda or mazda? Ya sure 😂😂😂😂

  7. Ted Logan

    J.D is like political polls. They don’t mean anything. GM has vehicles on sides of the spectrum, yet they use the same tech. It seems like a demographic of buyer. A garbage Buick car might impress that demographic, but the same garbage in a Chevrolet is not @s impressive. I’ve noticed a decline in quality starting in the 2014 to 2017 range. I have a 2013 F150 that I keep for odds and ends things. My brother bought a 2019 in 2019. Talk about several steps backwards. The interior lighting was poor, storage was poor, build quality was poor. He traded up from a 2015 Chevrolet 1500 that started having transmission issues around 76,000 miles. Other than that, the truck was fairly nice. A friend of ours paid for a 2019 Dodge Long Horn cash. 3 months after getting it there was 31 recalls, most of which was for the transmission. I didn’t care for the touchscreen in that truck, but the truck was a beast everywhere else. Other than an 08 four wheel drive and the F150 I have, I just drive cars. I think I’m done with domestics…


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