Buyers showed a tremendous amount of interest in the 2022 Ford Maverick from the start, with over 100,000 of them securing a reservation for the new compact pickup before production began at the Ford Hermosillo Assembly Plant a couple of months ago. Late last month, the very first 2022 Ford Maverick pickups began arriving on dealer lots, and Ford managed to sell 506 of them in that short time frame.
As Ford Authority reported a couple of weeks ago, the Maverick was recently nominated for the prestigious 2022 North American Truck of the Year award. That didn’t come as a huge surprise, as in addition to its low starting price and impressive fuel economy figures, the Maverick is also chock full of innovative features, such as Ford’s Integrated Tether System (FITS), which consists of a number of slots for official Blue Oval accessories or 3D printed parts, as well as 12-volt wiring for some pretty cool DIY project possibilities.
As has been the case with the Ford Bronco Sport, Ford Mustang Mach-E, and 2021 Ford F-150 PowerBoost hybrid, the Maverick appears to be attracting plenty of owners from other brands, mostly Honda and Toyota, as well as quite a few men under the age of 40, which is a demographic Ford targeted with the Maverick name, as Ford Authority exclusively reported back in August.
Ford did make one big change to its 2022 Ford Maverick pickups prior to launch, as Ford Authority recently reported. The automaker canceled the 4K Tow Package – available as an option on trucks equipped with Ford’s 2.0L EcoBoost I-4 – for front-wheel drive Maverick models, as those pickups seemingly weren’t up to the task of towing 4,000 pounds. However, Ford has created a customer-specific private offer for those affected by this change that will cover the full MSRP of the all-wheel drive option on the Maverick.