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Ford’s AWD/4WD Take Rate Jumped To 77 Percent In September

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As Ford Authority reported back in August, Ford’s AWD/4WD take rate reached an impressive 68 percent in the month of July. At the time, that was a new record for the automaker, and also a huge driver in Ford’s significant growth in average transaction prices. However, Ford’s AWD/4WD take rate eclipsed that mark in September, reaching a new all-time high of 77 percent.

Much of this surge can be attributed to the increased availability of the Ford Bronco, as retail sales of the rugged SUV jumped 26.4 percent month-over-month as inventory increased by nearly 200 percent. Ford Bronco Sport sales also enjoyed a whopping 75.2 percent increase in September, all of which helped the automaker set a new mark for all-wheel drive and four-wheel drive sales mix.

At this point, the only two vehicles in FoMoCo’s lineup that don’t offer all-wheel drive are the Ford Mustang (though the next-gen 2023 model could offer it as an option) and Ford Transit Connect. As Ford Authority recently reported, the 2022 Ford Edge will only be available with all-wheel drive, while the soon-to-be discontinued 2022 Ford EcoSport will also be offered exclusively with all-wheel drive. Meanwhile, the 2022 Ford Mustang Mach-E California Route 1 Edition is also gaining all-wheel drive as an option.

All-wheel drive and four-wheel drive have been steadily gaining in popularity among new-vehicle shoppers in recent years, prompting some automakers – including Subaru and Mazda – to offer it exclusively on certain models or across the entire lineup.

Additionally, Ford’s higher take rate on these vehicles also helped reduce incentive spending to just 3.9 percent of average transaction pricing in September, which is 0.6 points lower than August and 10.3 points lower than one year ago.

We’ll have more on the shift in consumer preference toward all-wheel drive and four-wheel drive vehicles soon, so be sure and subscribe to Ford Authority for around-the-clock Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. JohnTaurus

    Doesn’t hurt that the Bronco Sport actually outsold the Escape.

    (Escape can be had in FWD, Bronco Sport is AWD only.)

    Reply
    1. Stalkbroker94

      My thoughts exactly. If you think about it, the Bronco Sport represents what the Escape could have become had it not adapted the Focus platform in the 3rd generation design.

      Reply
  2. Mike Parnell

    When Ford only offers AWD/4WD on most models or engine choices in Canada ( even though 2WD is offered in the US ), you have no choice, and it makes it easy to reach that level. To me they are deliberately driving up the price of ICE vehicles, so when DEVs are available, there is less of a price difference ( since they cannot drive the price of BEVs down, and do not want to ).

    Reply
  3. NCEcoBoost

    If this is something to be proud of, Ford has truly lost its mind.

    Reply
    1. Stalkbroker94

      What makes you say that? People are buying AWD and 4WD vehicles. It’s what the market wants and Ford is catering to the market. That is to say, the market of people who actually BUY vehicles and not just couch-sitting experts.

      Reply
    2. NCEcoboostNoLife

      Trollin’ every post..

      Reply
  4. Stephen Ketterer

    This explains why Subarus are so wildly popular.

    Reply

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