Ford Authority

Lincoln ‘Where Does The Stress Go?’ Ad Is Quite Popular: Video

Lincoln has a history of churning out compelling advertisements that are among the most seen on television. That tradition continues with the brand’s latest advert, dubbed “Where Does the Stress Go?” The concept of this particular advertisement is that merely slipping into a new Lincoln melts the stress away, thanks mainly to the brand’s sanctuary-like cabins that are comfortable, luxurious, and quite serene.

“When you’re driving a Lincoln, stress seems to evaporate into thin air,” the ad boldly claims, then proceeds to come up with some theories as to how this might happen. “Which leaves us to wonder – where does it go? Does it get tangled up in knots? Or disappear forever into some kind of bottomless pit? Or maybe it just floats off into the clouds? Does it shoot off like a rocket? Or fall victim to gravity?

“Maybe it moves on without you,” the narrator continues. “Or takes on a life all its own. Sometimes I like to imagine it winds up somewhere over the Bermuda Triangle. Perhaps you’ll come up with your own theory of where the stress goes. Behind the wheel of a Lincoln is a mighty fine place to start.”

The ad contains some pretty humorous scenes to go along with the serenity generated from driving a Lincoln, such as a knotted up hose spraying someone in the face, that mysterious missing sock, a balloon that floats away, and a shaken-up soda exploding all over a disgruntled worker, among other stressors.

The clip is clearly resonating with consumers, as Wards Auto recently reported that “Where Does the Stress Go?” has dominated’s most-viewed automotive commercials list for weeks now, recording a total of 427,214,727 impressions. Lincoln has also boosted the ad in a big way by giving it the highest estimated national spend, which recently increased to $5.4 million – more than double any other current auto advert.

On the flip side, in a world filled with more stressors than ever, perhaps this commercial just strikes a chord with consumers.

We’ll have more ads like this to share soon, so be sure and subscribe to Ford Authority for more Lincoln news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Montana Man

    Tiresome clichés.
    Man doing yardwork, woman doing laundry.
    Lincoln (and Ford), if you can build electric vehicles in the 21st Century, you can update the advertising, too.
    Or were those just the domestic servants?

    1. Roy Chile’s

      It’s a Stupid advertisement and waste of money that doesn’t make me want to go out and buy any Lincoln

  2. Ryan

    I guess I don’t totally understand the article, the title says it’s popular and the author says it’s clearly resonating with consumers, but the data seems like it doesn’t support that, it just shows lots of people have seen it, not necessarily resonated with it

  3. Tazzy the cat

    Where does this woman live that she drives through forests and serene settings on the way home from work? Just the thought of tackling big city rush hour traffic will keep ones stomach in a knot, car driven be damned.


Leave a comment