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2021 Ford Bronco Sport Owners Are Highly Satisfied With Sync 3

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The 2021 Ford Bronco Sport launched late last year as the first part of the one-two Bronco punch, and since it arrived at dealers, it’s made some waves, prompting defections from Jeep and briefly outselling the Ford Escape for a spell. As Ford Authority previously reported, new owners really like the way it makes them feel when they get behind the wheel. Turns out the standard Sync 3 infotainment system may also be winning over owners, as a new study conducted by J.D. Power indicates that buyers are highly satisfied with how it operates.

2021 Ford Bronco Sport

The 2021 U.S. Multimedia Quality and Satisfaction Study is designed to gather insight into how new vehicle owners feel about their infotainment setups. In addition to asking questions about overall satisfaction levels, the study also asks questions about how well those systems interact with cellphones and the other devices that interface with the units. J.D. Power polled 110,827 owners of 2021 model year vehicles from February to July 2021 and limited the study to those who had spent at least 90 days with their respective models.

Based on a 1,000 point scale, 2021 Ford Bronco Sport owners rated the Sync 3 infotainment system at 904, where it tied for third alongside the Kia Sportage and Nissan Rogue in the Small/Compact segment. While Sync 3 has been succeeded by Sync 4, the former’s requirement that phones must be wired into the system for Android Auto/Apple CarPlay capability may have contributed to its high satisfaction among owners, as J.D. Power stated that newer systems with wireless connectivity have been far more problematic thus far.

2021 Ford Bronco Sport

The 2021 Ford Bronco Sport arrived during a transitional period, at least when it comes to The Blue Oval’s infotainment offerings. Sync 3, which is about five years old, became a lame duck system once Sync 4 debuted as standard equipment on the 2021 Ford F-150 and 2021 Ford Mustang Mach-E. However, both units are expected to be replaced by the upcoming Google-developed infotainment system, which will arrive on select Ford vehicles for the 2023 model year. Until then, Ford can take solace in the fact that owners are apparently quite happy with what they’ve got, even if it doesn’t represent the bleeding edge of automotive tech.

We’ll have more on the Bronco Sport soon, so subscribe to Ford Authority for the latest Ford Bronco Sport news and continuous Ford news coverage.

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Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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Comments

  1. jose velez

    I have a 2016 Escape and a 2020 GT500 with Sync 3 both with a wireless adapter for carplay that works perfect. My wife Mach E with sync 4 is a pain in a__ to use.

    Reply
  2. Robert.Walter

    Rw the subhed to this article:

    Sometimes (often) newer products have older tech because the development timelines are several years long, (or to accelerate development or control costs often when an existing platform is used – not saying this is case here, but…), newer tech doesn’t make the show until a mid cycle refresh provides the opportunity to do so. Such is very normal in the car biz.

    Reply
  3. Bronco Sport Owner

    Huh? The survey results are contrary to all the Sync 3 complaints and lack of Ford support that appears on the Bronco Sport Forum. Several Bronco Sport owners, including me, were just about ready to sell their new vehicles due to Sync 3 issues. Ford issued an Over The Air (OTA) update in May 2021 that was a disaster. It took my vehicle 9 days to complete the update over WiFi, and (to add insult to injury) during that time many features of Sync 3 didn’t work. After the update was complete, Sirius Travel Link didn’t work at all. Ford customer service was useless, at first denying there was a problem at all, and then they blamed it on a Sirius issue. Sirius customer service at least tried (unsuccessfully) to help, but they blamed the Ford update. It took two more Sync 3 updates from Ford to finally fix the problem, and that didn’t happen until August. Four Months! There’s a reason Ford is abandoning Sync. As Jim Farley says, it is truly a second-rate system. I don’t know who JD Powers talked to, but it certainly wasn’t me.

    Reply

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