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2022 Ford F-150 Lightning AR Experience Launched To Educate Buyers

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Ford has utilized augmented reality in a number of ways in recent months, including as a way to let buyers explore the 2021 Ford F-150 virtually, as well as take a virtual walkaround of a Lincoln Corsair or Lincoln Aviator. As Ford Authority reported earlier this year, Ford and Google’s new six-year partnership will bring the latter’s Android operating system to the former’s vehicles starting in 2023 with robust third-party apps. Now, the two companies are also teaming up for a new 2022 Ford F-150 Lightning augmented reality and 3D experience.

The experience, dubbed “F-150 Lightning: Strike Anywhere” is designed “to excite and educate F-150 Lightning shoppers around key elements of the zero-emissions pickup – from its mega power frunk to optimizing battery range,” according to the automaker. In total, there are 13 different interactive animations users can experience, including the frunk and range, as well as interior connectivity, smart bed and towing capabilities, and charging stations at home and on the road, to name a few.

The 2022 Ford F-150 Lightning AR experience launches today on Android and iOS devices, at Ford.com, and on a host of social media platforms including YouTube, Instagram, Snapchat, and Reddit.

The F-150 Lightning: Strike Anywhere experience lets customers explore the new all-electric pickup in a number of ways, all with a nice graphical interface. That includes taking a peek in the Lightning’s mega power frunk and seeing how much gear it can hold, as well as checking out the massive infotainment screen and its many features.

Users can also select their preferred trim and colors, so they can see precisely what their new 2022 Ford F-150 Lightning will look like once it’s built, then place it anywhere in their own environment, whether that be at home or on a job site. And in case anyone has a case of range anxiety, there’s also a section detailing the vast BlueOval Charging Network, which is the largest public charging network in the U.S., according to the automaker.

Overall, the F-150 Lightning: Strike Anywhere experience aims to give reservation holders and potential customers a way to explore the new model’s many features without leaving the house, months before the first example enters production, and it does so in a flashy and unique way.

We’ll have more on the F-150 Lightning soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 newsF-150 Lightning news, and continuous Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comment

  1. TruckGuySC

    There is no standalone Ford app for this. It redirects you and then you have to download Google spyware. I don’t download anything from Google. They would sell their own mother if it made them money.

    Reply

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