Making an all-electric version of the venerable Ford F-150 was always a risky move, given the fact that there was no guarantee that anyone would actually buy one. However, Ford CEO Jim Farley expressed confidence from the very beginning that the 2022 Ford F-150 Lightning would attract a fair amount of customers, and as it turns out, that was true, as over 160,000 folks have lined up to reserve one so far. What’s particularly interesting, however, is the fact that most 2022 Ford F-150 Lightning reservations come from first-time EV buyers, the automaker has revealed.
A significant 79 percent of those 160k reservation holders say that the F-150 Lightning will be the very first all-electric vehicle in their household, which means that the pickup has done an excellent job of convincing those folks that it is superior to ICE-powered F-150 models, as well pickups from other brands.
As Ford Authority reported last month, 75 percent of reservation holders don’t currently own a Ford vehicle, a sign that the electrified pickup has strong, universal appeal as well. Additionally, California, Texas, and Florida currently have the highest number of reservations per state.
Strong demand for the F-150 Lightning recently prompted Ford to invest an additional $850 million to double its planned production at the Ford Rouge Electric Vehicle Center, though production will still be limited in the truck’s first model year. Ford expects that demand to continue, and for EVs to make up at least 30 percent of the full-size truck market by 2030. Meanwhile, pre-production of the Lightning is already underway at the new Rouge plant ahead of the pickup’s planned launch next spring.
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