In just a couple of months since its launch, the 2022 Ford Maverick is in high demand, turning in just 5 days on dealer lots, outselling its chief rival – the Hyundai Santa Cruz, beating it in a recent comparison test, and racking up awards. What makes this even more impressive is the fact that the compact pickup is selling for well over MSRP, on average, while the cheapest version of the new model – the 2022 Ford Maverick hybrid – won’t begin shipping until December, with deliveries starting in January. Regardless, the 2022 Ford Maverick hybrid has now joined the 2021 Ford Mustang Mach-E on the most considered electrified vehicles list, derived from Kelly Blue Book’s latest Brand Watch report.
The Q3 Brand Watch report – a customer perception survey that analyzes consumer shopping behavior to see how different brands and models stack up against each other – found that almost one-fourth, or 24 percent of all new car shoppers polled considered an electrified vehicle last quarter, which is the most ever and an increase from 20 percent in Q2. A total of 18 percent of new vehicle shoppers polled considered a hybrid vehicle, while 9 percent considered an EV – increases of three percent and one percent over Q2, respectively.
Meanwhile, the 2022 Ford Maverick hybrid made its debut on the most considered electrified vehicles list with a seventh-place ranking. However, it’s important to note that once the supremely fuel-efficient model enters production next month, it will be in short supply due to high demand and limited production capacity. As Ford Authority reported back in September, FoMoCo will be compensating hybrid order holders with a free Ford Integrated Tether System (FITS) accessory kit for their troubles.
Ford previously stated that it expected the 2022 Maverick hybrid to be completely sold out by November, at which time it will close order banks for the electrified pickup until next summer.