October was just the first full month the 2022 Ford Maverick was on sale, but that was all it took for the new compact pickup to outsell its chief rival, the Hyundai Santa Cruz. The Maverick is also turning on dealer lots in just five days, the automaker revealed in its October sales report, an impressive feat that ranks it ahead of a couple of other quick-turning Blue Oval products – the 2021 Ford Bronco Sport at nine days, and the 2021 Ford Mustang Mach-E at 12 days.
Last month, 2022 Ford Maverick sales totaled 4,140 units, with year-to-date sales coming in at 4,646 units after the pickup went on sale later in September. And these numbers don’t even account for the budget-priced Maverick hybrid, which is delayed as it awaits state and federal emissions certifications. The hybrid version of the new pickup is expected to begin shipping in December, with deliveries starting in January.
So far, the Maverick has proven to be a massive hit with Millennials and Gen Z, as over one-quarter of Maverick buyers thus far are between the age of 18 and 35 – more than double the overall industry rate of 12 percent for that age group. As Ford Authority previously reported, the new compact pickup is also quite popular with critics, as well as owners of Blue Oval sedans, first-time truck buyers, and female shoppers, too.
The fuel-sipping 2022 Ford Maverick is both cheaper and more efficient than its chief rival, the Santa Cruz, and is even less expensive than the 2022 Honda Civic in most cases, all while offering more utility than both, along with giving owners the ability to complete a variety of DIY projects that make the pickup even better.