Consumer interest in the 2022 Ford Maverick was strong from the day FoMoCo revealed its new compact pickup earlier this year, with over 100,000 eager buyers lining up to secure a reservation before the Maverick entered production back in August. At the moment, the Maverick only has one direct rival – the also-new Hyundai Santa Cruz – but it handily outsold that model in the month of October.
Ford Maverick vs. Hyundai Santa Cruz Sales - October 2021
| MODEL | OCTOBER 21 | OCTOBER 20 | YTD 21 | YTD 20 | YTD 2021 SHARE |
|---|---|---|---|---|---|
| TOTAL | 5,988 | 0 | 9,487 | 0 | 100% |
| HYUNDAI SANTA CRUZ | 1,848 | 0 | 4,841 | 0 | 51% |
| FORD MAVERICK | 4,140 | 0 | 4,646 | 0 | 49% |
In its first full month on sale, 2022 Ford Maverick sales totaled 4,140 units, which is considerably more than the Santa Cruz at 1,848 units. Since the Santa Cruz went on sale in late July, Hyundai has sold a total of 4,841 units, a number that the Maverick has nearly matched in the month-plus it’s been on sale thus far with a total of 4,646 sold in September and October.
As Ford Authority reported yesterday, the Maverick has proven to be a massive hit with Millennials and Gen Z, as over one-quarter of Maverick buyers thus far are between the age of 18 and 35 – more than double the overall industry rate of 12 percent for that age group. As Ford Authority previously reported, the new compact pickup is also quite popular with owners of Blue Oval sedans and first-time truck buyers, too.
This success comes as no surprise given the Maverick’s low starting MSRP and impressive fuel economy ratings. In fact, the Blue Oval pickup is both cheaper and more efficient than its chief rival, the Santa Cruz, and is even less expensive than the 2022 Honda Civic in most cases, all while offering more utility than both, along with giving owners the ability to complete a variety of DIY projects that make the pickup even better.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and ongoing Ford news coverage.
Comments
I wonder if it’s because the Maverick is a pretty good looking truck at a great price, and the Santa Cruz looks like a grotesque mutant abomination.
You wonder right plus the Hyundai is way over price , less practical ,not as reliable and can’t be customers as easily
Customize like the Maverick, there’s a aftermarket in place for the FORD
well said
The Maverick is just a cool 😎 looking little truck!
Hyundai and most Asian cars have boring colours. Fun vehicles need fun colours. That’s a good reason the Santa Cruz has not sold.
I live in Fla. and already ordered my Maverick over a month ago. Didn’t get any info on when it’s going to be built. All I know is I just can’t wait to get my hands on it. Got the XLT with 2.0 and a trailer hitch no towing package That’s good enough for me.
The Santa Cruz is way overpriced and the mpgs on the base model are not as good as the Maverick hybrid. I considered the Santa Cruz but the price, mpgs, and the bed were not as good. I like the looks of the Santa Cruz but for the same price or a little more and similar mpgs I could get one of the midsize pickups. Also many of the dealers are marking the Santa Cruz way up above MSRP . True some Ford dealers are marking the Maverick up and some of those markups could come back to bite them. Ford should not allow that to happen on the Maverick since the major selling point is the Mavericks price.
I wish I was still a Ford dealer because this bad boy is going to be a huge hit. It checks off all the boxes – styling, performance, fuel mileage, utility and price. THIS should have been the Ranger replacement not that bloated thing they created.
Could’ve easily been 20,000 units if they had the inventory.
This is hiiarious. Hyundai’s Alabama plant has a production capacity for only 2K Santa Cruz’s whereas Ford’s in Mexico 8K Maverick’s. The Santa Cruz was the fastest selling car in the US in August and you won’t find too many left on the lots today — most available units are actually “in-transit.”
IT”S ALL GOOD THAT FORD IS SELLING LOTS OF MAVERICKS ,HOWEVER I RATHER READ WHERE FORD IS INCREASING PRODUCTION NUMBERS.