Consumer interest in the 2022 Ford Maverick was strong from the day FoMoCo revealed its new compact pickup earlier this year, with over 100,000 eager buyers lining up to secure a reservation before the Maverick entered production back in August. At the moment, the Maverick only has one direct rival – the also-new Hyundai Santa Cruz – but it handily outsold that model in the month of October.
Ford Maverick vs. Hyundai Santa Cruz Sales - October 2021
|MODEL||OCTOBER 21||OCTOBER 20||YTD 21||YTD 20||YTD 2021 SHARE|
|HYUNDAI SANTA CRUZ||1,848||0||4,841||0||51%|
In its first full month on sale, 2022 Ford Maverick sales totaled 4,140 units, which is considerably more than the Santa Cruz at 1,848 units. Since the Santa Cruz went on sale in late July, Hyundai has sold a total of 4,841 units, a number that the Maverick has nearly matched in the month-plus it’s been on sale thus far with a total of 4,646 sold in September and October.
As Ford Authority reported yesterday, the Maverick has proven to be a massive hit with Millennials and Gen Z, as over one-quarter of Maverick buyers thus far are between the age of 18 and 35 – more than double the overall industry rate of 12 percent for that age group. As Ford Authority previously reported, the new compact pickup is also quite popular with owners of Blue Oval sedans and first-time truck buyers, too.
This success comes as no surprise given the Maverick’s low starting MSRP and impressive fuel economy ratings. In fact, the Blue Oval pickup is both cheaper and more efficient than its chief rival, the Santa Cruz, and is even less expensive than the 2022 Honda Civic in most cases, all while offering more utility than both, along with giving owners the ability to complete a variety of DIY projects that make the pickup even better.