The semiconductor chip shortage and various other supply chain issues have made life difficult for automakers for the bulk of 2021, forcing massive production cuts that have led to dwindling inventory on dealer lots. In spite of this, consumers are still seeking out new vehicles and paying MSRP or more than MSRP to bring one home, which hasn’t helped matters one bit. When we take into account the fact that dealer-imposed markups are routinely applied to new and desirable products, that means a number of 2022 Ford Maverick pickups are going for a premium these days, according to Consumer Reports.
The 2022 Ford Maverick landed on CR‘s “worst deals on new cars” list, which consists of the 10 new vehicles that are currently selling for the highest premium over sticker price. The Maverick tied for third-place with the Chevrolet Trailblazer, Hyundai Accent, Hyundai Venue, Kia Carnival, Kia K5, Kia Rio, and Kia Seltos, all of which are selling, on average, for 18 percent over MSRP. The Kia Sorrento and Kia Telluride currently top the list, as both are selling for 19 percent over MSRP.
These significant markups being applied to the Maverick diminish one of the compact pickup’s greatest selling points.- its shocking low MSRP. This is amplified by the fact that the sub-$20k hybrid model has been delayed until January, leaving the higher-priced 2.0L EcoBoost I-4-powered models as the only choice at the moment. As Ford Authority reported earlier this month, early Maverick buyers are also opting for better-equipped examples, driving the average transaction price up to $29,705 last month.
A quick search backs up these claims, as we were able to find a number of 2022 Ford Mavericks selling for significantly more than MSRP. That includes this all-wheel drive model listed for $8,000 over its sticker price, and this one that’s listed for $3,000 over sticker. But the absolute worst offender we came across was this First Edition Maverick, which is listed at $51,260 – a whopping $14,600 over its MSRP of $36,660.
We’ll have much more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and ongoing Ford news coverage.
Comments
For the money they are asking over MSRP for a Maverick, I will invest it into my 96 Ranger Splash ( if need be ) and keep it running longer. I might as well spend that extra money more usefully, rather then get ripped off for it by unscrupulous dealer.
I don’t blame you. Id keep a ’96 Ranger that’s in good condition, even if I bought a new Maverick! Haha
Back to the price gauging: This will pass. Although the days of “$10k off MSRP” incentives may be over, prices will level out.
People need to STOP acting like they can’t live unless they can have it right now. Is the equivalent of a three-year-old having a tantrum in a toy store. Only then will we all be able to buy what we like for the price on the sticker or below. Let the Dam truck sit on the lot if the dealership wants 2B Greedy
The dealers doing this (an not just ford) will have to face the music come trade in time, kelly blue book could care less if you paid $2,000 over retail. The numbers will reflect say a four old Maverick worth 50% of the suggested retail price. The dealers will have to come up with a dern good lie to calm the customers when this happens. You bring the colas, I’ll bring the popcorn and we’ll watch together.
Thought Ford did away with dealer markups?
These kind of buyers are dumb and reckless with their money! Based on monthly payments/ month.
2.0 Ecoboost V6? Haven’t seen that one before.
Stupid dealers taking advantage of people. No doubt that many are Kia models, I wouldn’t buy a drink out of their vending machine.
As for the Maverick, under $30k ATP for a crew cab pickup with 250 HP is still pretty good for the consumer. I highly doubt you’ll find another truck so equipped with a lower ATP.
Do your diligence, folks, find a dealer that sells for MSRP. Travel if you must, make a road trip out of it.
I’m lucky that there is a Ford dealer within striking distance of me that does not do markups.
Those in California and the like, I’d avoid buying new until the crisis is over, if at all possible. I’d rather spend $2500 on a beater than $10k+ over MSRP.
For those of us who have a Maverick hybrid reserved and money down on it–we won’t be effected by these mark-ups, correct??
You will find out when your vehicle shows up at your dealer. Don’t be surprised if there is a line up at your vehicle, parked right in front of your dealers lot, and people bidding up the price they will pay for it, over you.
That’s not at all how it works. You order the vehicle you want, and agree on the Out The Door price from a specific salesman at a specific dealer. That Ford dealer submits YOUR order to Ford and you wait for it to be built for YOU. When it comes in, you pick it up and pay for it at the previously agreed upon price. Mine is 4% BELOW MSRP and since I don’t want a car payment any longer than I need one, I am fine waiting til April or May to get it built.
Unless you buy it from dealer stock, like 90% of retail buyers.
But that’s not what the comment was about. It was about an order. And with the Maverick, that is 90% of the sales so far because they aren’t available hardly at all on dealer lots – which is why those are selling over MSRP.
Only if you have a signed contract with the dealer.
If people are paying over msrp for this, they’re fools. It’s expensive having to be the first. Got to love how they’re milking this chip shortage for all it’s worth. They haven’t held up or slowed Maverick production for any reason, including a chip shortage.
You know the chip shortage is not just impacting Ford right? You know it’s a global issue right? Yes, if you are buying off a dealer lot for a Maverick because you have to be first and get it now, you are paying over MSRP and that is dumb. But most Maverick orders now are direct online with Ford, and the predominant number of those are locked in, at or lower than MSRP. No one is bidding up the price of YOUR vehicle that you’ve signed a contract on with Ford.
Supply and Demand. Dumb and Dumber. You decide.
A dealer close to me posted a sticker reflecting close to $1,200+ dollars in useless “schiff” such as scotchguard … then tacked on a $5,000,00 National Vehicle Shortage Fee. Told him where to put his Maverick an walked away. Ford, if you’re reading this stop the over charging, and do it now, if you condone that makes you look as if it was your idea … my oldest who lives in North Washington DC wanted a Bronco (not the sport) the dealer there was asking $20,000,00 over retail, needless to say my boy told him the same as I did the Smithfield NC dealer. And if the “chip” story told by “Viking” on youtube is true whereas it’s not the chip makers, but the car makers not wanting to upgrade their electronics to use the latest computer chips is true … that will come to haunt you guys quickly.
A dealer by me has a well-optioned Lariat 2.0 AWD Maverick on their lot with an MSRP of about $37,000…. they want $47,000 for it. Everyone can do what they want with their own money… or car loan I guess, but that’s just crazy to me. I think this is going to end up backfiring on some of these dealers in the future when people who paid these crazy markups and likely took out long loans come in and they can’t sell them anything because they’re so far underwater in their car no bank will approve them.
dealerships need to be eliminated
That’s how the system works. Dealers charge more than msrp, “suggested” retail price, because some will pay it…it’s the buyer’s money to waste. It will be obvious at trade/sell time when it has depreciated from msrp.
a shame I would never want one for a big mark up over msrp.I got my new 2019 f150 for $9,000 off plus 0% loan. we ordered a maverick in early oct. at sticker and no dealer fee
funny ,because our ford lot has one “big” bronco ( not for sale) but you can order one- the Toyota lot has 5 new ( cant sell as new as they have a few miles on them) but they want over $20,000 over sticker ,they also have 3 Ram TRX at $20,000 over sticker, but our Ram lot has none! someone has $$$ to waste !!
Paying more thsn msrp, foolish. If you ordered a maverick and put down a deposit, you pay your invoice price, when you pick up your vehicle. Dealer where i ordered (with a deposit) told me, dealers can’t order mavericks to sell, and only have a maverick to sell when customer declines sale that was delivered to said dealer.
Assuming the chip crisis is history by then, these will go for high 4-figure discounts. And Ford will have egg all over its face, trying to sell vehicles order-only. And probably will have lost a ton of current & potential customers.
Well I have seen hours and hours on the Maverick and it’s best to wait a couple years, 1 for the reason of it’s a first year auto that has yet be proven on real roads, think about all the bugs and 3 price will even out with inflation so you would get a better deal that’s why I am waiting
Look ford knew they where going to have problems but still advertise low 20k knowing that a customer will have to pay 10k over asking price lol Shame on you ford. This is why you suck as a company. I am ok with buying directly from the plant and waiting a year then going to a dealer and getting ripped off.
I also am amased how “Dealers” are a protected class, they literally do nothing and demand several thousands of USD for typing an order form and getting paid for it. I understand that this was useful when they only other alternative was either a fully staffed phone office at Ford’s plant that took orders from all over the country as if Ford was Santa OR a mail order ala Sears model for cars. The age of the Dealership is OVER with the advent of the internet and online services, frankly the Dealers must either transform to an auto shop and gallery for display and test of new product or they will all be out of work come the next few decades.