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Ford Argentina Sales Down 32 Percent In October 2021

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Ford Argentina sales decreased 32 percent to 2,250 units in October 2021 compared to October 2020 results. The figures placed Ford as the fifth best-selling automobile brand in Argentina, behind Toyota, Fiat, Volkswagen and Peugeot.

Individual model sales performance was as follows:

During the ten months of the 2021 calendar year, Ford Argentina sales decreased 5 percent to 25,384 units.

Sales Results - October 2021 - Argentina - Ford

MODELOCT 2021 / OCT 2020OCTOBER 2021OCTOBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO SPORT* 75**884 *
ECOSPORT-15.55% 603714-46.58%3,284 6,148
F-SERIES-80.68% 40207-2.52%541 555
FIESTA-100.00% 03-93.43%14 213
FOCUS-100.00% 06-98.82%5 422
KA-96.49% 35997-51.30%4,265 8,757
KUGA-71.43% 27+7.20%268 250
MONDEO-50.00% 1326-69.63%140 461
MUSTANG+200.00% 31+233.33%30 9
RANGER-8.88% 1,1291,239+38.66%12,902 9,305
TERRITORY+436.21% 31158+1,268.03%2,011 147
TRANSIT+72.73% 3822+145.84%976 397
FORD TOTAL-31.74% 2,2503,296-5.30%25,384 26,804

The Ford Authority Take

Ford Argentina sales decreased notably in October, representing the sixth consecutive month during which The Blue Oval brand has experienced a decline in the South American country. As such, most of Ford’s vehicles suffered large declines during the month as a result of unfavorable market conditions that have kept Argentina’s automobile market in the red.

The sales performance interrupted the growth of the Ford Ranger, which suffered a drop in sales in October. Even so, the midsize pickup truck retained its substantial advantage as the brand’s highest-volume vehicle in Argentina. Only three Ford models posted gains in year-over-year sales – the Mustang, Territory and Transit.

For its part, the Ford EcoSport continued to see improvements in sales volume after Ford’s unexpected announcement to cease producing vehicles in Brazil, made at the end of the year. The crossover, which now comes to Argentina as an import from India, achieved its best commercial performance in recent months.

About The Numbers

Further Reading & Sales Reporting

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