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Ford Blue Oval Emblem Makes Way For Black Equivalents, A Huge Shift

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The Ford Blue Oval emblem has been synonymous with FoMoCo vehicles for decades now, becoming one of the most famous and easily recognizable logos in the world. In fact, the first oval Ford emblem bowed in 1907, and the first Ford Blue Oval emblem appeared in 1927 before landing on all of Ford’s vehicles starting in 1979. The familiar Blue Oval has changed quite a bit since then, but it has always remained blue. However, in recent years, that has been slowly changing, as black ovals have been appearing on more and more Ford vehicles as black appearance packages gain in popularity across the entire automotive industry.

Today, a number of new Ford vehicles are sold with either standard or optional black oval emblems, in some cases as part of black or stealth appearance packages. Here’s a complete list of those vehicles as of this writing.

Ford Vehicles With Standard Black Oval Emblems

The 2021 Ford Explorer Timberline – an off-road-focused variant of FoMoCo’s long-running crossover – launched last month with a host of unique styling elements, including standard black oval emblems. The same is true of the second model in this new family – the 2022 Ford Expedition Timberline – which was just revealed back in September and is due to launch in early 2022.

Ford Vehicles With Optional Black Oval Emblems

The list of Ford vehicles with optional black oval emblems is far longer, though each of these vehicles is equipped with some sort of Black Appearance Package or Stealth Package. In terms of crossovers, this list includes the 2022 Ford Escape SEL with the SEL Stealth AWD Package, the 2022 Ford Edge SE with the Black Appearance Package, the 2022 Ford Expedition Limited with the Stealth Edition Package, and the 2022 Ford Expedition Limited With the Stealth Edition Performance Package.

Those that want a Ford pickup with a black oval can get one with the 2022 Ford Ranger with the Black Appearance Package (XLT, Lariat), the 2022 Ford Ranger with the Sport Appearance Package (XLT, Lariat), the 2022 Ford F-150 with the Black Appearance Package (XL STX, XLT, Lariat, Platinum), or the 2022 Ford Super Duty with the Black Appearance Package (XLT, Lariat).

We’ll have more on the growing number of Ford vehicles with black oval emblems soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

 

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. crabbymilton

    The way things are going I have to wonder if they are doing this so they won’t be labeled as being racist.

    Reply
    1. Joe

      Yes I am offended as being a person of blue color to lose my emblem.

      Reply
    2. Ugene

      What the hell are you talking about?

      Reply
    3. waddie

      I thought the exact same thing. Maybe a rainbow striped oval will be next.

      Reply
      1. Montana Man

        Fine with me; neither the United States of America, patriotic Americans, nor I are threatened by ovals of different cultures.
        Sure seems to be a threat to domestic terrorists, though.
        I didn’t think Americans could be described as insecure, but it seems some are.

        Sad.

        Reply
  2. Roy Chile’s

    Somethings are best left alone the blue oval is 1 of them

    Reply
    1. Scott Z

      Totally agree Roy. Best left as is.

      Reply
  3. NCEcoBoost

    Ridiculous. Should be blue, period. With black, there goes the corporate identity (along with a bunch of other things, lately) right down the drain.

    Reply
  4. Montana Man

    Sure are some angry, insecure Smurfs up in here today. Yet again, worried that the visibility of black means the invisibility of them.
    Heh.

    Reply
    1. John

      😂 There is absolutely no relation to race here, we prefer the blue oval over the black oval because it’s historically been Ford. If Ford’s logo had always been black, we would be rooting for that. Not everything has to be about race…

      Reply
      1. Montana Man

        The not-so-subtle Proud Boy-isms in the comments disagree with you, but spin it how much you want. Ironically, the same whiners lamenting a black oval have no problem with the black “we take no prisoners” US flag decals on their vehicles.
        Patriotic, Ford-buying Americans can see right through all of it, and all of them.

        Reply
  5. Randall

    Apparently some people have too much time on their hands and lay awake at night’s dreaming this garbage up. The beautiful blue oval was and is historic. Too many companies taking the wrong direction lately.

    Reply
  6. Andrew

    So according the comments, Ford should just ignore the hot trend of blacked out vehicle trims and logos, that paying customers are eager for, and keep it blue for the sake of “purity”. Smart decision, thumbs up. SMDH. Because something has always been done one way is never a lavid arguement for not changing it.

    Reply
    1. Montana Man

      Their comments have nothing to do with trends, and everything to do with wink-wink, nod-nod verbal goosestepping.
      What they really want is for everything to be White-washed…..
      …..including corporate logos, identity, leadership, EVERYTHING.

      Reply
      1. John

        Go ahead, keep injecting race into scenarios where nobody else is. 😂 The vast majority of Americans are not racist… this isn’t the 60s anymore bro

        Reply
        1. Montana Man

          Deflect and pivot, deflect and pivot…..nice try.
          (Well, not really, but keep trying. The entertainment value can’t be overestimated.)

          Reply
          1. John

            😂😂 Think what you want my guy

            Reply
  7. Crabbymilton

    It mostly illustrates absurdity by being absurd. I could care less whatever logo FORD uses. However, when you have companies and sports teams changing longtime logos for fear of offending people, that sets a dangerous trend and in crazy times like this you can’t rule it out.

    Reply
  8. Randall

    The new logo’s will only appear on the driver’s side of the vehicle

    Reply

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