Ford Authority

Ford Brazil Sales Drop 88 Percent In October 2021

Ford Brazil sales decreased 88 percent to 1,737 units in October 2021 compared to October 2020 results.

Individual model sales performance was as follows:

During the first ten months of the 2021 calendar year, Ford Brazil sales decreased 69 percent to 33,112 units.

Sales Results - October 2021 - Brazil - Ford

MODELOCT 2021 / OCT 2020OCTOBER 2021OCTOBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ECOSPORT-99.86% 32,216-83.72%2,989 18,364
KA-99.74% 2610,034-85.82%10,351 72,989
MUSTANG+531.25% 10116+23.57%346 280
RANGER-15.18% 1,4421,700+9.87%16,600 15,109
TERRITORY-81.93% 60332+96.79%1,960 996
FORD TOTAL-87.86% 1,73714,311-69.32%33,112 107,922

The Ford Authority Take

Ford Brazil sales posted yet another dramatic decline in October, FoMoCo continued its transition from being a local automaker to a national sales company (vehicle importer). Notably, last month’s decline represents Ford’s 22nd consecutive decline in sales volume in the Brazilian market.

In addition to the huge significant declines in sales of discontinued Ka and EcoSport models, Ford’s negative result in October was made worse by the double-digit decline of the Ranger, which has become its best-selling model in all of South America. By contrast, the Ford Mustang was the only Ford model managed to increase its sales on a year-over-year basis in Brazil.

About The Numbers

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