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Ford Evos Launches In China Amid New Customer Service Push

The all-new Ford Evos was revealed at the Shanghai Auto Show back in April, with a fresh design that has already influenced the just-revealed 2023 Lincoln Zephyr and the next-generation Ford Mondeo in China, though the Evos is not a Mondeo/Fusion replacement. Rather, it’s a brand new crossover developed in China for the Chinese market, and it officially launched today at the Guangzhou International Automobile Exhibition as the first model developed under Ford’s China 2.0 Plan.

On the outside, the Ford Evos features the automaker’s new “Progressive Energy in Strength” design philosophy for China, which “fuses the three dimensions of agility, command, and responsiveness” that Ford says appeals to contemporary Chinese customers. The Evos also utilizes Ford’s Fully Networked Vehicle E/E architecture, which enables it to offer a myriad number of cutting edge tech features present inside the futuristic-looking cabin.

The Evos provides plenty of screen real estate inside the cabin, with a 12.3-inch digital instrument cluster and a massive 27-inch fully configurable 4K touchscreen running Ford’s SYNC 2.0+ software. The crossover is the very first Ford vehicle to feature “Virtual Personal Assistant,” which provides “a personalized human-machine interface experience,” along with fascial recognition, gesture control, a number of built-in entertainment applications, Ford’s BlueCruise Level 2 hands-free highway driver-assist feature, C-V2X technology, and over-the-air update capability.

The Evos is powered by Ford’s 2.0L EcoBoost I-4, which is mated to an 8-speed automatic transmission. Ford says the crossover will accelerate from 0-62 miles-per-hour in 6.6 seconds.

The Ford Evos is part of the automaker’s new crossover-heavy focus in China, which CEO Jim Farley previously called the “heart and soul” of the company’s business in that country. Along with the Ford Mustang Mach-E, the Evos is manufactured by Changan Ford – a 50:50 joint venture between Changan Automobile and Ford Motor Company – in China for local customers, while the Mach-E is sold at dedicated dealerships featuring the all-electric crossover. Changan Ford is also in the process of remodeling its dealerships as part of its “Customer Service Version 2.0” plan that aims to improve the overall dealership experience.

This strategy aims to gain market share in China, where the automaker posted a strong 11 percent increase in sales through the first nine months of 2021, though it did slip 8.7 percent in Q3.

We’ll have more on the Evos soon, so be sure and subscribe to Ford Authority for more Ford Evos news and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comment

  1. Mark L Bedel

    It is kind of styled like a Mach-E with subtler queues.

    Reply

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