Ford Authority

U.S. Ford Motor Company Sales Down 4 Percent In October 2021

Ford Motor Company sales decreased 4 percent to 175,918 units during October 2021 in the United States. Sales decreased at both FoMoCo divisions – the namesake Ford brand as well as at the Lincoln luxury marque.

“Continuous improvement in inventories and new products made Ford the best-selling automaker in America for the second month in a row, which was last accomplished 23 years ago. Retail sales improved 16 percent, relative to September, with retail share up 1.6 percentage points,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “We also had our third consecutive month with over 30 percent of our retail sales coming from customer orders, while also adding 77,000 new orders in October. F-Series, strong SUV sales driven by Bronco, Bronco Sport, Mustang Mach-E and the first full month of Maverick sales really fueled our performance,” he added.

FoMoCo Sales Notes – U.S. October 2021

Sale types:

  • Total Ford Motor Company sales during October 2021 decreased 4 percent to 175,918 units
    • Ford did not provide any information on retail vs. fleet deliveries, a departure from the way it reported previously (on a monthly basis)
  • Expanding inventories and new products made Ford America’s Number 1 selling automaker for a second straight month
    • Stronger inventories going into October, along with new product introductions, pushed Ford’s retail sales to another sequential retail gain of 16.2 percent. Retail share expanded to an estimated 14.5 percent – up 1.6 percentage points over September share results
  • Ford gross stock levels continue to grow, totaling 243,000 vehicles at the end of October – this is up 7,000 vehicles over last month, placing Ford in a strong position relative to its competition as Ford closes out the year.
  • Ford took in 77,000 retail orders for new vehicles in October – up 25,000 compared to September’s new vehicle orders. With improving vehicle inventory, Ford is filling these customer orders at record rates, with 32 percent of retail sales in October coming from a previously placed new vehicle order. This is Ford’s third straight month above 30 percent of retail sales coming from previously placed new vehicle orders, comparing favorably to just 6 percent last year.
  • Total Ford pickup truck retail sales jumped 25 percent over September 2021
  • Ford brand SUVs posted their best October retail sales in 21 years. Retail sales were up 17.4 percent over a year ago on the strength of the new Bronco, Bronco Sport and Mustang Mach-E
    • These three new SUVs drove sales higher with total combined sales of 19,413 units
    • Ford was America’s best-selling SUV brand in October, with sales of 70,002 units
  • Lincoln retail sales gained 8.0 percent from September, with gross stock inventory continuing to improve

Inventory & SAAR:

  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting

Brand & Model Sales

Ford sales decreased 3.3 percent to 167,572 units:

  • Ford Bronco Sport sales totaled 9,201 units
    • Bronco Sport sales totaled 9,201 units, outselling Jeep’s Cherokee and Compass combined in October
    • Bronco Sport inventory continues to turn very quickly on dealer lots at just nine days
  • Ford Bronco sales totaled 7,364 units
    • Sales of the all-new Bronco continue to grow as inventory flows
    • In transit inventory of Bronco is up 11.7 percent over September, with Bronco sales for the month totaling 7,364 units – up 117 percent at retail vs September
  • Ford EcoSport sales decreased 66.8 percent to 1,398 units
  • Ford E-Series sales decreased 8.7 percent to 4,078 units
  • Ford Edge sales decreased 10.2 percent to 9,329 units
  • Ford Escape sales decreased 15.4 percent to 13,500 units
  • Ford Expedition sales decreased 37.3 percent to 5,648 units
  • Ford Explorer sales decreased 1.7 percent to 20,714 units
  • Ford F-Series sales decreased 4.7 percent to 68,259 units
    • F-Series retail sales increased 14.2 percent
    • With 603,090 sold this year, F-Series is on track to produce its 45th straight year of truck leadership
    • F-Series is now 126,689 trucks ahead of the second-place competitor for the first ten months of 2021
  • Ford Fusion sales decreased 99.5 percent to 33 units
  • Ford GT sales decreased 14.3 percent to 12 units
  • Ford Heavy Trucks sales decreased 1.6 percent to 1,454 units
  • Ford Maverick sales totaled 4,140 units
    • The all-new Maverick completed its first full month of sales
    • The Maverick outselling Hyundai’s all-new Santa Cruz for the month
    • Turning on dealer lots in less than 5 days, over a quarter of Maverick customers are between the age of 18 to 35. That’s more than double the overall industry rate for this age group of just 12 percent.
  • Ford Mustang sales decreased 30.1 percent to 3,076 units
  • Ford Mustang Mach E sales totaled 2,848 units
    • Mustang Mach-E retail sales jumped 76.9 percent in October
    • Over 90 percent of Mustang Mach-E owners say they would recommend a Mustang Mach-E to others
    • To date, Mustang Mach-E ranks second in sales in the full electric SUV segment, behind Tesla’s Model Y
  • Ford Ranger sales decreased 17.8 percent to 7,218 units
    • Ranger retail sales were up 60.0 percent
  • Ford Transit sales decreased 36.6 percent to 7,862 units
  • Ford Transit Connect sales decreased 50.2 percent to 1,438 units

Lincoln sales decreased 17 percent to 8,346 units:

During the first ten months of the 2021 calendar year, Ford Motor Company sales decreased 6.6 percent to 1,573,422 units.

Ford Brand Sales - October 2021 - USA

ModelOctober 2021 / October 2020October 2021October 2020YTD 2021 / YTD 2020YTD 2021YTD 2020
Bronco Sport*9,2010*90,4050
Heavy trucks-1.6%1,4541,478+53.1%11,3437,408
Mustang Mach EN/A2,8480N/A21,7030
Transit Connect-50.2%1,4382,886-25.1%21,05928,127

Lincoln Sales - October 2021 - USA

ModelOctober 2021 / October 2021October 2021October 2020YTD 2021 / YTD 2020YTD 2021YTD 2020

Ford Motor Company Sales - October 2021 - USA

October 2021 / October 2020October 2021October 2020YTD 2021 / YTD 2020YTD 2021YTD 2020

About The Numbers

  • All percent change figures compared to Ford Motor Company sales for October 2020, unless noted otherwise

Further Reading & Sales Reporting

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