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U.S. Ford Motor Company Sales Down 27 Percent In Third Quarter 2021

By Deivis Centeno

November 24, 2021 2:47 pm

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Ford Motor Company sales decreased 27 percent to 400,843 units during the third quarter of 2021 in the United States. Sales fell at bothFoMoCo brands – Ford as well as Lincoln.

 

Brand & Model Sales

Ford sales decreased 26.8 percent to 383,805 units:

  • Ford Bronco sales totaled 9,403 units
    • Bronco is flowing to dealer lots with in-transit inventory up nearly 200 percent in September compared to August
  • Ford Bronco Sport sales totaled 20,690 units
  • Ford E-Series sales decreased 1.66 percent to 9,132 units
  • Ford EcoSport sales decreased 51.95 percent to 8,190 units
  • Ford Edge sales decreased 40.5 percent to 15,596 units
  • Ford Escape sales decreased 43.99 percent to 26,299 units
  • Ford Expedition sales decreased 13.95 percent to 16,696 units
  • Ford Explorer sales decreased 29 percent to 41,933 units
    • The retail sales were up 155 percent in September compared to August on improved availability
  • Ford F-Series sales decreased 22.04 percent to 172,799 units
    • F-Series continued to expand its lead as America’s best-selling truck for 2021
    • The nameplate maintained the same market share year-over-year, despite limited inventories due to the ongoing semiconductor shortage
    • Through September 2021, F-Series sales totaled 534,831 pickups on record turn rates, representing 120,442 more trucks than its second-place competitor, as Ford continues to work on filling new orders placed during the semiconductor chip shortage
    • F-150 Lightning reservations have now surpassed the 150,000 mark, with over 75 percent of these reservations coming from outside Ford
  • Ford Fusion sales decreased 99.23 percent to 225 units
    • The model was discontinued
  • Ford GT sales decreased 20 percent to 40 units
  • Ford Heavy Trucks sales increased 20.17 percent to 3,199 units
  • Ford Maverick sales totaled 506 units
    • The model recorded its first deliveries at the end of September
  • Ford Mustang sales decreased 34.19 percent to 9,115 units
  • Ford Mustang Mach-E sales totaled 5,880 units
    • Retail sales expanded 9.2 percent in September
    • With 18,855 units of the Mach-E sold through September, Mach-E ranks second in full electric SUV sales behind Tesla’s Model Y
    • Over-the-air modem activation rates for Mach-E are the highest in Ford’s portfolio at 97 percent
  • Ford Ranger sales decreased 49.44 percent to 14,335 units
  • Ford Transit sales decreased 30.35 percent to 27,086 units
  • Ford Transit Connect sales decreased 75.44 percent to 2,681 units

Lincoln sales decreased 38.2 percent to 17,038 units:

During the first nine months of the 2021 calendar year, Ford Motor Company sales decreased 7 percent to 1,397,504 units.

Sales Results - Q3 2021 - USA - Ford

MODELQ3 2021 / Q3 2020Q3 2021Q3 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO* 9,403**10,204 0
BRONCO SPORT* 20,690**81,204 0
E-SERIES-1.66% 9,1329,286+5.09%26,467 25,186
ECOSPORT-51.95% 8,19017,045-26.92%34,494 47,200
EDGE-40.50% 15,59626,211-28.51%54,951 76,862
ESCAPE-43.99% 26,29946,956-15.15%111,791 131,753
EXPEDITION-13.95% 16,69619,402+24.07%64,204 51,747
EXPLORER-29.00% 41,93359,060-0.02%160,174 160,209
F-SERIES-22.04% 172,799221,647-9.20%534,831 589,034
FUSION-99.23% 22529,243-87.12%11,678 90,664
GT-20.00% 4050-29.93%103 147
HEAVY TRUCKS+20.17% 3,1992,662+66.76%9,889 5,930
MAVERICK* 506**506 *
MUSTANG-34.19% 9,11513,851-13.80%41,065 47,637
MUSTANG MACH-E* 5,880**18,855 0
RANGER-49.44% 14,33528,350-2.20%72,706 74,338
TRANSIT-30.35% 27,08638,890-15.88%78,799 93,670
TRANSIT CONNECT-75.44% 2,68110,916-22.27%19,621 25,241
FORD TOTAL-26.79% 383,805524,242-6.73%1,331,542 1,427,599

Sales Results - Q3 2021 - USA - Lincoln

MODELQ3 2021 / Q3 2020Q3 2021Q3 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
AVIATOR-40.86% 3,6186,118-2.06%15,474 15,800
CONTINENTAL-90.59% 1221,297-63.97%1,395 3,872
CORSAIR-50.34% 3,4987,044-6.45%17,005 18,177
MKZ-99.13% 323,666-83.57%1,665 10,133
NAUTILUS+16.95% 6,7495,771+13.23%18,176 16,052
NAVIGATOR-16.95% 3,0193,635+19.95%12,247 10,210
LINCOLN TOTAL-38.17% 17,03827,554-11.34%65,962 74,396

Sales Results - Q3 2021 - USA - FMC Totals

BRANDQ3 2021 / Q3 2020Q3 2021Q3 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
FORD TOTAL-26.79% 383,805524,242-6.73%1,331,542 1,427,599
LINCOLN TOTAL-38.17% 17,03827,554-11.34%65,962 74,396
FMC USA TOTAL-27.36% 400,843551,796-6.96%1,397,504 1,501,995

AboutThe Numbers

Further Reading & Sales Reporting

By Deivis Centeno

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Comments

  1. Ross

    Is there any way to get this sales breakdown for Ford Australia?

    Reply

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