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Ford Authority

U.S. Ford Motor Company Sales Down 27 Percent In Third Quarter 2021

Ford Motor Company sales decreased 27 percent to 400,843 units during the third quarter of 2021 in the United States. Sales fell at bothFoMoCo brands – Ford as well as Lincoln.

 

Brand & Model Sales

Ford sales decreased 26.8 percent to 383,805 units:

  • Ford Bronco sales totaled 9,403 units
    • Bronco is flowing to dealer lots with in-transit inventory up nearly 200 percent in September compared to August
  • Ford Bronco Sport sales totaled 20,690 units
  • Ford E-Series sales decreased 1.66 percent to 9,132 units
  • Ford EcoSport sales decreased 51.95 percent to 8,190 units
  • Ford Edge sales decreased 40.5 percent to 15,596 units
  • Ford Escape sales decreased 43.99 percent to 26,299 units
  • Ford Expedition sales decreased 13.95 percent to 16,696 units
  • Ford Explorer sales decreased 29 percent to 41,933 units
    • The retail sales were up 155 percent in September compared to August on improved availability
  • Ford F-Series sales decreased 22.04 percent to 172,799 units
    • F-Series continued to expand its lead as America’s best-selling truck for 2021
    • The nameplate maintained the same market share year-over-year, despite limited inventories due to the ongoing semiconductor shortage
    • Through September 2021, F-Series sales totaled 534,831 pickups on record turn rates, representing 120,442 more trucks than its second-place competitor, as Ford continues to work on filling new orders placed during the semiconductor chip shortage
    • F-150 Lightning reservations have now surpassed the 150,000 mark, with over 75 percent of these reservations coming from outside Ford
  • Ford Fusion sales decreased 99.23 percent to 225 units
    • The model was discontinued
  • Ford GT sales decreased 20 percent to 40 units
  • Ford Heavy Trucks sales increased 20.17 percent to 3,199 units
  • Ford Maverick sales totaled 506 units
    • The model recorded its first deliveries at the end of September
  • Ford Mustang sales decreased 34.19 percent to 9,115 units
  • Ford Mustang Mach-E sales totaled 5,880 units
    • Retail sales expanded 9.2 percent in September
    • With 18,855 units of the Mach-E sold through September, Mach-E ranks second in full electric SUV sales behind Tesla’s Model Y
    • Over-the-air modem activation rates for Mach-E are the highest in Ford’s portfolio at 97 percent
  • Ford Ranger sales decreased 49.44 percent to 14,335 units
  • Ford Transit sales decreased 30.35 percent to 27,086 units
  • Ford Transit Connect sales decreased 75.44 percent to 2,681 units

Lincoln sales decreased 38.2 percent to 17,038 units:

During the first nine months of the 2021 calendar year, Ford Motor Company sales decreased 7 percent to 1,397,504 units.

Sales Results - Q3 2021 - USA - Ford

MODELQ3 2021 / Q3 2020Q3 2021Q3 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO* 9,403**10,204 0
BRONCO SPORT* 20,690**81,204 0
E-SERIES-1.66% 9,1329,286+5.09%26,467 25,186
ECOSPORT-51.95% 8,19017,045-26.92%34,494 47,200
EDGE-40.50% 15,59626,211-28.51%54,951 76,862
ESCAPE-43.99% 26,29946,956-15.15%111,791 131,753
EXPEDITION-13.95% 16,69619,402+24.07%64,204 51,747
EXPLORER-29.00% 41,93359,060-0.02%160,174 160,209
F-SERIES-22.04% 172,799221,647-9.20%534,831 589,034
FUSION-99.23% 22529,243-87.12%11,678 90,664
GT-20.00% 4050-29.93%103 147
HEAVY TRUCKS+20.17% 3,1992,662+66.76%9,889 5,930
MAVERICK* 506**506 *
MUSTANG-34.19% 9,11513,851-13.80%41,065 47,637
MUSTANG MACH-E* 5,880**18,855 0
RANGER-49.44% 14,33528,350-2.20%72,706 74,338
TRANSIT-30.35% 27,08638,890-15.88%78,799 93,670
TRANSIT CONNECT-75.44% 2,68110,916-22.27%19,621 25,241
FORD TOTAL-26.79% 383,805524,242-6.73%1,331,542 1,427,599

Sales Results - Q3 2021 - USA - Lincoln

MODELQ3 2021 / Q3 2020Q3 2021Q3 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
AVIATOR-40.86% 3,6186,118-2.06%15,474 15,800
CONTINENTAL-90.59% 1221,297-63.97%1,395 3,872
CORSAIR-50.34% 3,4987,044-6.45%17,005 18,177
MKZ-99.13% 323,666-83.57%1,665 10,133
NAUTILUS+16.95% 6,7495,771+13.23%18,176 16,052
NAVIGATOR-16.95% 3,0193,635+19.95%12,247 10,210
LINCOLN TOTAL-38.17% 17,03827,554-11.34%65,962 74,396

Sales Results - Q3 2021 - USA - FMC Totals

BRANDQ3 2021 / Q3 2020Q3 2021Q3 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
FORD TOTAL-26.79% 383,805524,242-6.73%1,331,542 1,427,599
LINCOLN TOTAL-38.17% 17,03827,554-11.34%65,962 74,396
FMC USA TOTAL-27.36% 400,843551,796-6.96%1,397,504 1,501,995

AboutThe Numbers

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Comments

  1. Ross

    Is there any way to get this sales breakdown for Ford Australia?

    Reply
  2. NCEcoBoost

    Having a compact and mid-size sedan in America would certainly help during the inevitable economic downturn that many think is a certainty next year. Without them, hold on for dear life.

    Reply
    1. Roy Chile’s

      FORD and LINCOLN stock would be up if there was a AWD Zephyr Import fighter and RWD Continental Luxury sedan sold in America LINCOLN dealerships

      Reply
  3. Montana Man

    We’re with you, Ford; through thick and thin.
    The US economy is growing stronger and with better stability than anticipated a year ago, and Reuters, Bloomberg Financial the Wall Street Journal and Barron’s all anticipate stronger recovery for Ford and other businesses dependent on computer chips as more come available in following weeks.
    Reliable sources of news, facts and evidence check and re-check their data, and while patriots in this great country rely on the experts to present us with the information, it’s still our decisions to buy or not buy American vehicles built by American union patriots.
    Today is Thanksgiving; a perfect day to be thankful for the opportunities to exercise everyday patriotism by using our hard-earned American dollars and choosing hard-working Ford vehicles.

    Reply

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