The Ford Mustang Mach-E has won over its fair share of critics and shoppers in recent months, landing on Consumer Reports‘ list of recommended cars while over 90 percent of owners recently said they would recommend the EV to other customers. The Mach-E also made its very first appearance on Kelley Blue Book’s top ten most considered electrified models list in the Q2 Brand Watch report, a position that it has maintained in Q3.
The Mach-E ranked ninth on KBB’s list of the most considered electrified models in Q3, getting surpassed by the 2022 Ford Maverick, which made its debut on the list at number seven. Ford’s EV crossover slipped from its fifth-place ranking in Q2, a dip that KBB attributes to production issues related to the chip shortage, which caused some customer delivery delays.
The Q3 Brand Watch report – a customer perception survey that analyzes consumer shopping behavior to see how different brands and models stack up against each other – found that almost one-fourth, or 24 percent of all new car shoppers polled considered an electrified vehicle last quarter, which is the most ever and an increase from 20 percent in Q2. A total of 18 percent of new vehicle shoppers polled considered a hybrid vehicle, while 9 percent considered an EV – increases of three percent and one percent over Q2, respectively.
This interest also translated to sales, as electrified vehicles grew by 60 percent in Q3, while total new vehicle sales fell by 13 percent. Through the end of the third quarter, automakers have sold a total of one million electrified vehicles year-to-date, which represents a 10 percent market share – a new all-time high. With new tax credits seemingly on the horizon and automakers launching new electrified models on a regular basis, that trend doesn’t look likely to end anytime soon.