Ford Authority

Ford Mustang Mach-E Still Among Top Considered Electrified Vehicles

The Ford Mustang Mach-E has won over its fair share of critics and shoppers in recent months, landing on Consumer Reports‘ list of recommended cars while over 90 percent of owners recently said they would recommend the EV to other customers. The Mach-E also made its very first appearance on Kelley Blue Book’s top ten most considered electrified models list in the Q2 Brand Watch report, a position that it has maintained in Q3.

The Mach-E ranked ninth on KBB’s list of the most considered electrified models in Q3, getting surpassed by the 2022 Ford Maverick, which made its debut on the list at number seven. Ford’s EV crossover slipped from its fifth-place ranking in Q2, a dip that KBB attributes to production issues related to the chip shortage, which caused some customer delivery delays.

The Q3 Brand Watch report – a customer perception survey that analyzes consumer shopping behavior to see how different brands and models stack up against each other – found that almost one-fourth, or 24 percent of all new car shoppers polled considered an electrified vehicle last quarter, which is the most ever and an increase from 20 percent in Q2. A total of 18 percent of new vehicle shoppers polled considered a hybrid vehicle, while 9 percent considered an EV – increases of three percent and one percent over Q2, respectively.

This interest also translated to sales, as electrified vehicles grew by 60 percent in Q3, while total new vehicle sales fell by 13 percent. Through the end of the third quarter, automakers have sold a total of one million electrified vehicles year-to-date, which represents a 10 percent market share – a new all-time high. With new tax credits seemingly on the horizon and automakers launching new electrified models on a regular basis, that trend doesn’t look likely to end anytime soon.

We’ll have more on the Mach-E soon, so be sure and subscribe to Ford Authority for moreMustang Mach-E news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Roy Chile’s

    FORD over lapping all the new models coming out don’t help 1st Bronco Sport, 2nd Bronco, 3rd MACH-E, 4th Maverick. All these models should have been spaced out more for greater vehicle sells

    1. Alex Luft

      Not sure your strategy makes any sense… whatsoever.

  2. Jim Glass

    As I’ve written before, I’ve owned 44 different cars/trucks in some 64 years of driving, including a diesel or two. I purchased my first EV, a First Edition Mustang Mach E earlier this year. While as with any early production vehicle in its first iteration, it has had few minor glitches with its advanced digital goodies but nothing that held it down. After 6000 miles it is near perfect in every respect. It’s not the fastest or most efficient but it’s damn good. Even with the various accolades it has received, I believe it is underrated as a car and an EV. Time will tell.


Leave a comment