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Ford Ranger Sales Trail Toyota Tacoma, Jeep Gladiator During Q3 2021

By Francisco Cruz

November 11, 2021 1:08 pm

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Ford Ranger sales decreased in the United States and Canada while increasing in Mexico, Argentina, Brazil, Chile, and Columbia during the third quarter of 2021.

Ford Ranger Sales - Q3 2021 - United States

In the United States, Ford Ranger deliveries totaled 14,335 units in Q3 2021, a decrease of about 49 percent compared to 28,350 units sold in Q3 2020.

In the first nine months of the year, Ranger sales decreased about 2 percent to 72,706 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER -49.44% 14,335 28,350 -2.20% 72,706 74,338

Ford Ranger Sales - Q3 2021 - Canada

In Canada, Ford Ranger deliveries totaled 3,024 units in Q3 2021, a decrease of about 25 percent compared to 4,040 units sold in Q3 2020.

In the first nine months of the year, Ranger sales increased about 15 percent to 9,247 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER -25.15% 3,024 4,040 +15.44% 9,247 8,010

Ford Ranger Sales - Q3 2021 - Mexico

In Mexico, Ford Ranger deliveries totaled 2,051 units in Q3 2021, an increase of about 45 percent compared to 1,414 units sold in Q3 2020.

In the first nine months of the year, Ranger sales increased about 45 percent to 6,211 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER +45.05% 2,051 1,414 +44.51% 6,211 4,298

Ford Ranger Sales - Q3 2021 - Brazil

In Brazil, Ford Ranger deliveries totaled 5,357 units in Q3 2021, an increase of about 14 percent compared to 4,693 units sold in Q3 2020.

In the first nine months of the year, Ranger sales increased about 13 percent to 15,159 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER +14.15% 5,357 4,693 +13.04% 15,159 13,410

Ford Ranger Sales - Q3 2021 - Argentina

In Argentina, Ford Ranger deliveries totaled 4,323 units in Q3 2021, an increase of about 24 percent compared to 3,479 units sold in Q3 2020.

In the first nine months of the year, Ranger sales increased about 46 percent to 11,745 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER +24.26% 4,323 3,479 +45.76% 11,745 8,058

Ford Ranger Sales - Q3 2021 - Chile

In Chile, Ford Ranger deliveries totaled 1,416 units in Q3 2021, an increase of about 121 percent compared to 642 units sold in Q3 2020.

In the first nine months of the year, Ranger sales increased about 77 percent to 2,921 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER +120.56% 1,416 642 +77.46% 2,921 1,646

Ford Ranger Sales - Q3 2021 - Colombia

In Colombia, Ford Ranger deliveries totaled 857 units in Q3 2021, an increase of about 221 percent compared to 267 units sold in Q3 2020.

In the first nine months of the year, Ranger sales increased about 161 percent to 1,949 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
RANGER +220.97% 857 267 +160.91% 1,949 747

Competitive Sales Comparison (USA)

Ford Ranger sales decreased nearly 50 percent to 14,335 units in the United States during Q3 2021, placing the midsize truck in third place in its segment by sales volume.

First place went to the Toyota Tacoma, which outsold the Ranger more than four-fold (by an even 47,000 units), followed by the Jeep Gladiator, which outsold the Ranger by 8,339 units. The Ranger outsold the fourth-place Chevrolet Colorado as well as the fifth-place Nissan Frontier by 1,639 and 2,668 units, respectively. Meanwhile, the GMC Canyon brought up the final spot with a mere 5,479 deliveries, nearly 10,000 units behind the Ranger.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
TOYOTA TACOMA +8.19% 61,335 56,692 48% 38% +22.62% 200,631 163,619
JEEP GLADIATOR +2.31% 22,674 22,163 18% 15% +25.39% 71,458 56,990
FORD RANGER -49.44% 14,335 28,350 11% 19% -2.20% 72,706 74,338
CHEVROLET COLORADO -53.42% 12,696 27,256 10% 18% -24.77% 51,555 68,529
NISSAN FRONTIER +61.75% 11,667 7,213 9% 5% +44.78% 38,059 26,287
GMC CANYON -15.38% 5,479 6,475 4% 4% +11.04% 17,970 16,183
TOTAL -13.47% 128,186 148,149 +11.44% 452,379 405,946

In terms of segment share, the Tacoma held 48 percent followed by the Gladiator with 18 percent and Ranger with 11 percent. The Colorado took 10 percent followed by the Frontier with 9 percent while the Canyon claimed 4 percent.

The mid-size mainstream pickup truck segment contracted 13.5 percent to 128,186 units in Q3 2021, meaning that the Ranger underperformed the segment average.

Below, we’re providing Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 YTD 21 / YTD 20 YTD 21 YTD 20
RIDGELINE -24.46% 6,502 8,607 +33.58% 30,872 23,112

The Ford Authority Take

The decrease in Ranger sales during Q3 2021 is a bit deflating after the 37 percent increase during the second quarter of 2021. We attribute the substantial, 50 percent decline in Ford Ranger deliveries to suboptimal availability of the truck as a result of supply-related production stoppages at the Ford Michigan Assembly Plant, which builds the Ranger for North America.

Additionally, it’s worth noting that the two GM midsize trucks – the Chevy Colorado and GMC Canyon – were severely impacted by the ongoing microchip shortage. As a result, sales of the Colorado – which typically rivals the Ranger for second place – continued to be suppressed during the quarter.

We expect Ranger sales to pick back up and reclaim its second place in the segment once supply stabilizes.

About The Numbers

  • All percent change figures compared to Ford Ranger sales for Q3 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q3 2021 and 77 selling days in Q3 2020

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Ford Motor Company Q3 2021 sales reports:

By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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Comments

  1. How TF does the Ridgeline “straddle the gap between midsize and full size trucks”? Capability wise it certainly doesn’t even hold a candle to the mid size trucks. It’s laughable that the Ridgeline has only sold 30k units this year. Last year’s sales of the Honda were pretty poor as well. Looks like Honda’s gamble to redesign a model that they killed off a few years ago for poor sales is headed that direction again. Guys thing Nissan knows how to make a truck, because it’s fully redesigned frontier already has better sales figures, and at least it’s got capability to go head to head with the other real trucks.

    Reply

  2. Hopefully the 2023 will be the sales leader the 2011 was b4 FORD gave this market to Toyota. It’s a repeat of what is happen with the sedan market FORD got out of and will have to play catch up again

    Reply

  3. All sales numbers (vehicles and all products) need to be shown with a metric to indicate supply-side logistics.
    Maybe the Taco was always going to sell better, but maybe the severe shortage of Rangers and the news of new ’22 models combine to delay sales.

    Reply

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