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Ford Authority

U.S. Lincoln Sales Down 21 Percent In September 2021

By Deivis Centeno

November 1, 2021 1:44 pm

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Lincoln sales in the United States decreased 21 percent to 7,647 units during September of 2021.

Individual model sales performance was as follows:

During the first nine months of the 2021 calendar year, U.S. Lincoln sales decreased 11.3 percent to 65,962 units.

Sales Results - September 2021 - USA - Lincoln

MODELSEP 2021 / SEP 2020SEPTEMBER 2021SEPTEMBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
AVIATOR-18.12% 1,7262,108-2.06%15,474 15,800
CONTINENTAL-96.61% 14413-63.97%1,395 3,872
CORSAIR-23.94% 2,0402,682-6.45%17,005 18,177
MKZ-99.46% 61,113-83.57%1,665 10,133
NAUTILUS+35.26% 2,6661,971+13.23%18,176 16,052
NAVIGATOR-13.09% 1,1951,375+19.95%12,247 10,210
LINCOLN TOTAL-20.92% 7,6479,670-11.34%65,962 74,396

The Ford Authority Take

Lincoln sales in the United States posted a double-digit decline in September as the ongoing semiconductor shortage limited supply/inventory. In fact, September was the fourth consecutive month that Lincoln sales decreased in their local market.

2021 Lincoln Nautilus

2021 Lincoln Nautilus

Despite the negative result, Lincoln’s performance in September represents a significant recovery from previous months. This was driven by healthy growth in Nautilus sales, which established itself as the marque’s best-selling model. In addition, the Corsair added incremental sales over prior months.

For their part, the Lincoln Aviator and Navigator returned to four-digit sales volume in September, reducing the annual rate of decline.

Going forward, we expect Lincoln sales to continue at the current, depressed levels until inventory improves, a circumstance that mostly depends on improved chip supply.

About The Numbers

  • All percent change figures compared to Lincoln U.S. sales for September 2020, unless noted otherwise

Further Reading & Sales Reporting

By Deivis Centeno

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Comments

  1. Michael W

    No cars. Decreasing sales.

    Reply
  2. Roy Chile’s

    All LINCOLN sells these days are SUV Station Wagon that’s why sells down 21%

    Reply
  3. Roy Chile’s

    The vehicle I see the most from LINCOLN is called MKZ aka Zephyr there’s the 21%

    Reply
  4. Lincoln Fan Mark

    Should Lincoln have a sedan? Absolutely. Is that the reason sales are down? Statistically, in part, yes as the two sedans have been discontinued. But the slump is now largely among remaining models since chip shortages have wiped out dealer inventories and made special order delivery dates uncertain.

    The revised Continental never really generated buzz or sales with luxury buyers. Some who visited the showroom to check it out, likely migrated to the MKZ as a lower cost alternative.

    Domestic luxury brand sedans are pretty much finished; Cadillac still builds them but the only new Cadillacs I see on the road in 2021 are SUV’s. I expect Cadillac to pull the plug on theirs soon. American luxury sedans may be back someday but right now that market belongs to German and Japanese nameplates.

    Reply
  5. Gary

    I mean be honest here cadillac blows Lincoln out the water the new Escalade proves it. Lincoln and Cadillac could have full lots around the country and it would not matter Lincoln is way behind in all aspects but that’s what happens when ford owns you.

    Reply
  6. Roy Chile’s

    LINCOLN been own by FORD since 1923 and has done just fine until 2000 the power that be is not in touch with the brand or history of the company. Time to clean house and get back to building real American Luxury Car

    Reply
  7. JE

    No surprise. Lincoln without a sedan isn’t even competitive against its competirors. Not everyone likes SUV’s or crossovers or is willing to buy one no matter what. As former owner of Lincoln cars, I will look elswhere if Lincoln doesn’t produce a sedan but there’s no human power that’s going to make me buy an SUV or a crossover for the simple reason that I don’t like them.

    Reply
  8. Michael

    Look at Genesis. A start up luxury vehicle company, that offers both sedans and SUVs for every model they offer, eg. G70, G80, G90, GV70, GV80, GV90. If Genesis can do it, and make a go of it, why cannot Ford?

    Reply
    1. Roy Chile’s

      I agree very good point Micheal now we just have to get LINCOLN bean counters on the same page. STOP counting beans and counting car sales

      Reply

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