Even before the semiconductor chip shortage and various other supply chain issues sent new and used vehicle prices soaring to record levels, new, hot models were seeing dealer-applied markups for some time after those vehicles initially launched. This phenomenon has only gotten worse in recent months, with popular vehicles like the 2021 Ford Bronco and 2022 Ford Maverick being slapped with markups on dealer lots, and now, it appears that some 2022 Ford F-150 Lightning reservation holders are already being told their new all-electric pickups will cost more than expected, too.
The ElectricVehicles subreddit has put together a spreadsheet tracking these dealer markups, and needless to say, it contains some pretty alarming information. Several 2022 Ford F-150 Lightning reservations holders have reported that their dealer has informed them that they will need to pay a $10,000 markup to take delivery of their vehicles, while one dealer in Virginia is asking for a whopping $30,000 on top of the pickup’s MSRP for anyone that wants to be among the first 25 customers to bring home an F-150 Lightning.
Making matters worse, that same dealer informed reservation holders that they will have to put down an additional $5,000 deposit to secure their place in line, which will at least go toward the Lightning’s purchase price. However, those that choose to cancel their order later on will not get that money back.
This is nothing unusual in the world of automobiles, and there are also plenty of dealers selling the F-150 Lightning at MSRP. However, this once again reminds us that it’s wise to shop around and consider different dealerships when purchasing a new vehicle, particularly one that’s in high demand with a low supply. As Ford Authority previously reported, even though it is ramping up F-150 Lightning production sooner than originally planned, Ford won’t be able to fulfill all of its 200,000 pre-orders in the 2022 model year, especially if 80 percent of those reservation holders convert them to orders as CEO Jim Farley believes.