After months of anticipation, the 2022 Ford F-150 Lightning was revealed back in May, at which time Ford began taking reservations for the first all-electric Ford F-150. Recently, Ford CEO Jim Farley revealed that the automaker had secured a whopping 200,000 Lightning reservations in the months since, demand that far exceeded its expectations and prompted the automaker to double its planned production of the pickup. Now, 2022 Ford F-150 Lightning reservations are closed until further notice, as Ford North America Product Communications director Mike Levine recently revealed via Twitter.
— Mike Levine (@mrlevine) December 8, 2021
“As we prepare to make history together, we’ve closed reservations so we can start accepting orders,” Ford’s F-150 Lightning reservation page now reads. “Sign up for updates and get exciting news on the electric revolution. We can’t wait to get you behind the wheel of an F-150 Lightning truck.”
Last month, Farley admitted that Ford has been surprised by the level of interest consumers have shown in the F-150 Lightning so far, which is what prompted the automaker to double the truck’s planned production at the Ford Rouge Electric Vehicle Center and invest an additional $850 million to do so. Originally, Ford believed that it would sell around 20,000 Lightnings per year, a truly conservative estimate in restrospect.
As Ford Authority reported earlier today, Farley also believes that a large percentage of Lightning reservation holders – 80 percent – will convert them to orders. That’s significantly more than the 66 percent of 2021 Ford Bronco reservation holders that ultimately placed an order for a new SUV, but Farley points to rising prices in the new vehicle market, coupled with the low MSRP of the F-150 Lighting as the catalyst behind what he expects to be a robust order conversion rate.