Toyota made waves when it announced a major electrification initiative earlier this month, a move that came as a surprise to most since the Japanese automaker was previously hesitant to commit to EVs. Toyota announced that it plans on rolling out a grand total of 30 battery EV models by 2030, at which point it expects to sell around 3.5 million EVs per year following a $2 trillion yen investment. But this announcement wasn’t just some normal presser – the automaker also brought out 15 concepts to show off, including a Toyota pickup EV concept that looks, well, somewhat familiar.
While this Toyota pickup EV concept looks essentially like an electrified version of the existing Tacoma, the front grille sports the same sort of pattern that’s present on the 2022 Ford F-150 Lightning. More specifically, it looks very similar to the Lariat-trimmed LIghting, which is the first thing that came to mind when we saw photos of this concept.
This isn’t terribly surprising given the fact that a lot of people aren’t fans of the grille-less look present on many modern-day EVs. Ford went to the trouble of making a front “grille” for all of its F-150 Lightning trims, and in our opinion at least, this looks far better than a smooth front end with no sort of grille present. The same goes for Toyota’s EV pickup concept, which retains somewhat of an ICE look in spite of its electrified powertrain.
In the meantime, Toyota just revealed the very first EV in its soon-to-be sprawling lineup – the bZ4X, which is a crossover that will compete directly with the Ford Mustang Mach-E. Its concepts span the entire spectrum of the automotive world, however, and include some off-road-focused crossovers/SUVs and trucks, a bZ-badged compact EV crossover, an Aygo X-inspired urban crossover, a mid-sized sedan, a full-size SUV, and a Lexus LFA-inspired supercar.