Ford Authority

Ford Argentina Sales Down 20.5 Percent In November 2021

Ford Argentina sales fell 20.5 percent to 2,482 units in November 2021 compared to November 2020 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Fiat, Volkswagen, Renault and Peugeot.

Individual model sales performance was as follows:

During the first 11 months of the 2021 calendar year, Ford Argentina sales decreased 7 percent to 27,901 units.

Sales Results - November 2021 - Argentina - Ford

MODELNOV 2021 / NOV 2020NOVEMBER 2021NOVEMBER 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO SPORT* 207**1,091 *
ECOSPORT-37.95% 538867-45.31%3,839 7,019
F-SERIES-73.56% 2387-12.15%564 642
FIESTA-100.00% 06-93.61%14 219
FOCUS-100.00% 05-98.83%5 427
KA-97.59% 20830-55.33%4,285 9,592
KUGA-75.00% 14+5.91%269 254
MAVERICK* 10**10 *
MONDEO+115.00% 4320-58.21%201 481
MUSTANG+1,800.00% 191+390.00%49 10
RANGER+14.80% 1,3031,135+36.11%14,222 10,449
TERRITORY+112.50% 289136+659.74%2,302 303
TRANSIT-5.26% 1819+138.94%994 416
FORD TOTAL-20.45% 2,4823,120-6.82%27,901 29,943

The Ford Authority Take

The drop in Ford Argentina sales during November is the result of two factors: sub-par inventory at the dealer level and a decrease in demand for new vehicles in the South American country. As such, the negative performance represents Ford’s seventh consecutive decline in the Argentine market.

Despite the drop in November, it should be noted that four Ford vehicles managed to increase sales volume on a year-over-year basis, including the Mondeo, Mustang, Ranger and Territory. The Ranger midsize pickup, which is manufactured locally at the Ford Pacheco plant, once again registered positive numbers, becoming the brand’s best-selling model in the country.

In addition, the all-new Ford Bronco Sport registered its second-best monthly performance to date in Argentina with 207 units, while the all-new Maverick registered the first 10 sales in the local market. Ford’s new compact pickup launched in early November in the South American country.

About The Numbers

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